Get the best out of booming US healthcare sector

If you are in the healthcare industry, you definitely need access to instant and accurate pharmacy lists to meet your prospecting needs. The global healthcare industry is a very strategic segment which is undergoing enormous change. The Healthcare industry annual revenue in US totals $1.668 trillion. The US Bureau of Labor Statistics estimates that growth in the industry will yield 3.2 million new jobs between 2008 and 2018. 

Prepackaged Marketing Data have active, influential, responsive list of pharmacists, perfect for your promotion. We've built this prime list from the highest quality public sources, and each record is validated by our collection agents. These active lists cover all US pharmacists and pharmacies receptive to know more about relevant products and services. You can count on our accurate data to efficiently grow customer base through email marketing.

The lists have 16 fields including:

Pharmacist’s Name, Address, City, Pharmacy type, Phone, Fax, Email

The lists basket includes two lists:

Pharmacists List

Pharmacies List

You benefit:

Targeted list with many selects to reach pharmacy decision makers at any level

Maximize marketing response from qualitative  and quantitative data   

Versatile data to reach any local or national level pharmacist

Improved outcomes from selective marketing

Contact us to add additional value to all your marketing efforts by owning a pharmacies or pharmacists list. You can also opt for a free consultation. 

Data is marketer's best friend

Undoubtedly, data is an email marketer’s best friend. It gives you the highest returns on the lowest investment. But bad experiences with email marketing can make you wary of it. However, let not failures bow you down. Take total advantage of the benefits of email marketing. As the year 2014 approaches, have a relook at your email marketing strategy to do the same.

Understand what works for you. Do not imitate the strategy of another company. What worked for that company may not work for you. You need to know your audience well and strategize accordingly.

Evaluate your successes and failures of last year. Examine every aspect, from the “from” line to subject lines. Were all the elements in your email like the images, copy, calls to action, offers, etc. effective and did they bring you the desired results? If not, what went wrong? How can you rectify your weak areas?

Keep in touch with the industry trends and make sure that you have access to all vital information and statistics like what types of devices your subscribers use to open your emails, which links got the maximum clicks, which emails had highest conversion, time of day with best open rates, etc.

Before you revamp your email marketing strategy for the coming year, here is a quick look at some tips and statistics regarding data:

• Get accurate and detailed data from people who want to hear from you, then automate the numerous steps involved in sending them relevant messages. (eMarketer)
• One of the top benefits of e-mail marketing is that it yields reams of data about who a company’s best customers are. Marketers can target those people in the social realm and offer incentives or discounts to encourage them to share with their friends and advocate on behalf of the brand. (eMarketer)
• There’s a Big Data disconnect. In a recent study from Econsultancy, 77% of marketers said purchase history had a very high impact on return on investment (ROI), meaning they are leveraging that data for lead nurture and to aid the buyer’s decision-making process. (Joel Book)
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)

Prepackaged Marketing Data is a leading organization specializing in database marketing. We aid organizations in customer acquisition and retention through accurate, updated and quality lead generating databases. Contact us to know more about our services.

2014: Email Marketing Trends

There is no way of predicting the exact trends for 2014. However, based on certain trends that are fast becoming the rage, most of the email marketing trends for the year 2014 can be guessed quite safely. According to a new infographic from Uberflip mobile, automation, personalized messaging and data are the four big trends that will drive change in email marketing next year.

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us for a consultation.

Get in touch with Oracle Apps Users

Oracle applications are the choice of millions of customers across the world for tailoring their IT strategy and building on business success. Oracle’s offerings help customers benefit from the latest technology advances. Through their varied applications they provide countless choices to users.

Oracle E-Business Suite, Siebel, Primavera, PeopleSoft and ATG are some of the product lines Oracle offers. These applications address specific business requirements such as sales, enterprise resource planning, business intelligence, commerce customer relationship management, financial management, governance, risk and compliance, project management and more.

Oracle applications help create success stories by addressing complex business processes relevant to a wide range of industries. It keeps up with customers’ changing needs with continuous investment and innovation in applications offerings. And what do you do to keep in touch with the users of Oracle applications?

Add additional value to all your marketing efforts by owning a list of over 100,000 executives who are using Oracle applications.

Prepackaged Marketing Data offers you Oracle Customer Lists that include the most comprehensive contact details of effective decision makers and executives. These unique lists consist of information about Enterprise Managers, Application Servers, Collaboration Suites, Development Tools, Applications, and Services.

The lists basket includes:

• Oracle Applications Decision-makers List
• Oracle Customer Country-wise List
• Oracle Customer Industry-wise List

These are some of the features you will enjoy in every list:

Counts: 103,049

Records come with 16 fields including Business Name, Address, City, State, Phone, Fax, Email

When you opt for these lists you get unlimited usage with periodic list management with advantages like:

• Expand prospect database for b2b marketing
• Shorten sales cycles with targeted mailing
• Reduce cost-per-conversion
• Comprehensive data to improve ROI

Contact us to add additional value to all your marketing efforts by owning a list of over 100,000 executives who use Oracle applications.

Are you a happy email marketer?

Email marketing, in spite of all the skepticism attached to it, remains the marketing tool that fetches the maximum ROI. Sometimes playing by the rules gets you the desired results, but then driving the change and thinking out of the box can take you a long way.

Email marketing is an ever-evolving field. Keeping in touch with the changes is not an option but a necessity. However, email marketing can be sheer fun if you have the right mix of good data, dynamic email marketing software and effective pitches.

In spite of all the precautions you take, things can always go wrong.  But the best part is you can always learn from your mistakes. When you go wrong you need to change your strategy.

Here are a few pointers to keep in mind while dealing with issues that arise while you run an email campaign: 

  

Do not let spam give you sleepless nights

All you should do and can do is take necessary precautions against spamming. Beyond that it is not in your control. Ensure that you follow all rules to keep spam as low as possible

Bounce rate worrying you?

Managing this issue is very important. However, there is no need to panic. Get your mailing list appended or find out from your ISP why this is happening. A good data list will certainly help in lessening your bounce rate.

Get tech-savvy

Technical issues can pour water over all your efforts. All your days of work creating the right content and design go down the drain if there is no proper technical backing for it.  Not every one of us is tech savvy. But you can take the time out to learn about common errors that can spring up. These errors though small may be making a huge dent in your parameters. Little changes can make huge differences.

Let your creative juices flow

The right mix of text and visuals should do the trick. That way you have less chances of missing out on a particular kind of audience. Keep the subject line compelling.

Do not get carried away

Always remember to keep your mail relevant, concise and precise. An honest communication usually is more appealing and elicits response. Do not make lofty claims or proclamations. 

An email marketer has to learn to take all the trials and tribulations that come his way in the right spirit. Instead of giving up, you have to learn to manage the system to make it work for you. And it will!

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us for a consultation.

Conquer New York City!

It is a proven fact that targeted mailing lists increase response rates as well as revenue. These targeted lists can be specific to your requirement. State-wise Lists are one such targeted category created to meet your localized marketing need. You can escalate your returns on marketing investment with these Lists. Online lead generation generated $592 million revenue in the first quarter through state-specific lists.

Prepackaged Marketing Data's New York State Lists offer contact details of various business and consumers of different counties in New York. The idea behind compiling state-specific lists is to simplify your hunt to reach New York-based target market. This multi-channel marketing list will help you engage and impress your prospects through various communication avenues – email, mail, phone and fax.

The list includes 1,057,829 counts and the records come with 16 fields including: Business Name, Address, City, State, Phone, Fax, Email.

The lists basket includes Industry-specific and Job title-specific lists:

Industry-specific

IT Consulting/Services

Manufacturing

Finance/Banking/Accounting Technology

And more

Job title-specific

Chief Executives

Finance Directors

Health & Safety Directors

Human Resources Directors

Sales & Marketing Directors

With New York State Lists you gain:

Immediate communication with your prospects

Reach maximum prospects and help them make purchase

Improved understanding of your prospect's interest

Incredibly high Return On Investment (ROI)

These lists Unlimited usage with periodic list management, on request!

Contact us to know more about New York State Lists or any other targeted list. We make your marketing campaigns effective by providing you with valid, correct and comprehensive lists of your choice.

Face to face with Europe: It's so easy!

Want to reach out to your target audience in the European market and make them aware of your products or services? Foreign companies face a major hurdle while trying to capture the European leads. Whether you are planning to connect with the company CEOs or consumers from a particular demographic, Prepackaged Marketing Data provides you with complete, updated & affordable lists. This will make it perfectly easy for you to break into the formidable European market. 

European Lists come in the categories:

• EU B2B List
• EU B2C List
• Top EU Sales Exec List
• Additional European Lists

Records come with 16 fields including: Business Name, Address, City, State, Phone, Fax, Email. These lists are for unlimited usage with periodic list management, on request!

These are some of the merits of the lists:

• Find complete contact details of over 2,000,000 decision makers from over 55 industry segments
• Includes everything from physical address, email Ids to job designation
• Updated every 90 days
• Covers over 15 European countries

To learn more about these exclusive European Lists contact us today. Also, download free samples. 

Take the Clean Data path to Success

Your email deliverability success depends on your database cleanliness.  It is vital that you have the correct email addresses of the recipients you are trying to reach. If your database is ‘dirty’, it will inevitably mean failure. It is indispensable that you regularly clean and maintain your list to remove invalid addresses and improve your deliverability rates.

Elements of a dirty email list include:

• Incorrectly formatted email addresses
• Addresses that have previously “hard bounced”
• Addresses that have previously unsubscribed but are still active in the list
• Addresses from expired, invalid domains

You may be surprised to know that 75% of commercial businesses believe that they are losing as much as 73% of revenue due to poor data quality (Experian QAS) and Poor data quality costs US businesses more than $600 billion annually (Data Warehousing Institute).

List management is an ongoing procedure as people do not stay put. They move jobs, change their phone numbers and create new email addresses.  It is highly recommended that you keep your database updated with the latest information. These are few tips that will help you do just that:

Maintain consistent format. You should have consistent terms and formats across a given field. E.g. the date field: Ensure you maintain DD-MM-YYYY or MM-DD-YYYY throughout the database.

Do proper segmentation. Break down strings of data into multiple fields so you can more effectively standardize data elements with greater accuracy.

Verify content. Fields may appear populated but are not accurate (for example, a phone number may contain letters). Your data-cleansing process should identify and correct these anomalies so your data is fit for use.

Eliminate duplicates. Identify matches and eliminate duplicate records. These records cause unnecessary strain on your resources.

Do away with hard bounces. In the case of emails, even a few hard bounces will get your IP address blacklisted. Take extra precaution in this regard.

Email deliverability success relies completely upon clean lists. Prepackaged Marketing Data makes sure the lists are fresh, updated and always accurate. Contact us today.

Shortcut to reach executives in US

As marketers, you are always seeking avenues to get in touch with B2B executives to establish a relationship which can help to do business together. B2B executives use varied platforms to research business purchases. Emerging mediums like mobile, social media are gaining huge popularity. Along with the new methods, traditional mediums still remain relevant.

B2B executives spend most of their time converting business contacts into long-term partners. In order to meet your business needs you will need a list of business executives looking for expansions, mergers, contracts, deals and fruitful professional relationships. To keep your operations running smoothly, you will need a foolproof source of B2B contacts – which implies that you need more records, and consequently more real-time servicing to keep it useful.

Even if you already have a large database of B2B contacts, you will be requiring regular administration and management of it, especially to maximize the percentage of deals from it, and minimize the number of cold or outdated leads.

If your business relationships today include just customers and suppliers, you can add vendors, distributors, decision makers, staffing professionals and other profiles to the list. To make your endeavor successful Prepackaged Marketing Data has compiled United States B2B Executives List to meet your specific needs in the US. It is a compiled database of executives from the B2B Industry across the United States of America. These executive groups are further segmented based on demographics. With most accurate information, target your prospects for Email marketing, Telemarketing and Direct Mail with high response rate in return. It covers industry specific and location specific categories.

It's Advantages:

Shortcut to reach your prospects across the US

Highest business profits with increased enquiry from the industry

Save time by executing multi-tier marketing

Cost-effective investment for increased results and ROI

To learn more about the exclusive United States B2B Executives List contact us today and also download free samples.

5 Email Marketing Tips

Email marketing delivers personalized and relevant information to subscribers that respond with increased purchases and recommendations. At its worst, it can turn off or offend once-loyal customers.

The three most important factors for email marketing success: 1) Trust 2) Relevancy and 3) Value

Here are some tips to make your emails more effective: 

Stand Out

}  Avoid the early morning inbox clutter by sending during the day

}  Personalize your messages

}  Take efforts to make your mail stand out amongst the clutter using all means like awesome design, compelling subject line, relevant content,  among others

}  Gain the trust of your contacts by emphasizing quality of communication over quantity.

Keep it Simple and Clear

}  Avoid underlining text if it’s not a link. It’s easy to confuse the reader

}  Avoid ambiguous messages

}  Do not be ‘salesy’; prioritize the subscriber

Permissive Marketing

}  Use an online signup form on your website to collect new opt in contacts

}  Opt for a reliable list-provider

Test, Test, Test

}  The key to finding the right design styles and campaign delivery techniques is to test everything. Test one thing at a time to aid monitoring; some recipients cannot receive HTML.

}  Test all your links in the top, middle and bottom of your message to make sure they all work.

}  Find what day and time your recipients are most responsive

}  What sort of subject line gains the highest response?

}  Always have a proof group. Never send an email without sending a proof first. You’ll be surprised what you can miss. Ask your proof group to check links, spellings and email rendering

Nurture your Customer

}  Use email marketing to communicate with existing customers. They’re a great source of repeat business use a forward to a friend feature to encourage recipients to share with friends and colleagues

}  Offer exclusive content and deals to your subscribers

}  Provide an incentive to share

}  Quality content ensures that your subscribers read your emails and forward them to friends.

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and 
readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go 
down the drain.To know more about our services, contact us for a consultation.

Increase Sales Leads with State-wise Lists

Along with keeping the database updated it is important that you ensure its relevance i.e. it should meet your requirement. Niche lists to meet your niche audience requirements is pivotal. Prepackaged Marketing Data helps you in customer acquisition and retention through accurate, updated and quality lead generating databases, made keeping in mind your requirements. For this purpose, we have compiled state-specific lists, which simplify your efforts to reach your target market in these states.

Our State Lists offer contact details of various business and consumers of different counties in the states. The state-wise lists cover - C-Level Executives, CVD Executives, Business Executives, Marketing Executives, Sales Executives, Finance Executives, IT Executives and Operations Executives. This multi-channel marketing list will help you engage and impress your prospects through various communication avenues – email, mail, phone and fax.

The state-wise lists basket includes:

• California State List
• New York State List
• Texas State List
• Additional State-wise Lists

Merits of the Lists:

• Reach prospects across 50states of the United States of America
• Get instant access to the best of sales leads
• Gain instant rapport through multi-tiered communication channel
• Improve conversion and maximize ROI

We offer a unique blend of top quality data solutions combined with latest technology. Click here to learn more.

Is your message relevant and readable?

You need to take some time to think and know the aim of your email campaign clearly before you begin to write. 

• What topics would interest my audience?
• What subject line would compel the readers to open and read your mail?

These are some of the pertinent factors to consider while framing your email. Instead of writing salesy subject lines, keep it relevant to the reader. Only include helpful information that serves the interests of your subscribers, not you! Before you begin to write, it helps to create a brief outline of the topics, with some ideas and notes to keep you on track. Include tags to tell you where to place buttons, images, etc, to help rough out your design.

Mark where to place call-to-action buttons such as “Sign up now”, “Download new version” or “New product information”. Use enough to be convenient, without being annoying. Strategically placed “action” buttons can make a big “dollar difference” in your campaign ROI!

Now, readability! Try to achieve a balance of color, images and text so nothing overwhelms the message as a whole. Half text and half images is a good ratio, but always use your best judgement and customize for every audience and type of message.

We know how challenging it can be to come up with fresh topics and ideas for every email. But there are things along the way to give you a solid head start. For example, you can create a list of potential topics that cross your path every day. If there’s any content attached, just cut and paste it and include the source or URL so you can verify the content. It doesn’t have to be original every time, just valuable to the reader.

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us.

12 Email Marketing Tips You Need to Know

We have put together some email marketing tips together for your ready reference. Hope it helps you with your marketing efforts.

1. Do you want to help your bounce rate? Locate the emails that generated the high number of bounce-backs and investigate the source of the list.
2. Comply with the guidelines in the federal CAN-SPAM legislation. Most importantly, make sure that all requests for removal from your mailing lists are honored.
3. More people read emails that deal with their finances and travel than any other category. (Return Path)
4. Desktop and smartphone email opens happens most often between 10am and 4pm—during the typical workday. (Harland Clarke)
5. Recipients often only read the subject line or the first few lines of an email. Include your CTA early on in your email.
6. Use autoresponders to automate simple, recurring emails. Since welcome and thank-you emails will be sent over and over again as you gain new subscribers and followers, they are perfect for testing the marketing automation waters. (Mastering the Art of Marketing Automation)
7. Bold, beautiful imagery is slowly taking over our inboxes, as we take cues from Pinterest and social hubs like Facebook and Twitter. Images help tell your brand’s story, so consider taking the time to choose artful shots that complement your message. For B2B emails, think outside the realm of traditional stock photography to make your messages unique.
8. The smart B2B marketers are personalizing their communication based on a prospect’s interests—using behavioral data and a whole new generation of online personalization technology.
9. Start building your landing pages, forms, and email templates using industry-accepted best practices. Many automation providers offer implementation services that will walk you through creating these assets, from template design to the content included in each.
10. Get accurate and detailed data from people who want to hear from you, then automate the numerous steps involved in sending them relevant messages. (eMarketer)
11. One of the top benefits of e-mail marketing is that it yields reams of data about who a company’s best customers are. Marketers can target those people in the social realm and offer incentives or discounts to encourage them to share with their friends and advocate on behalf of the brand. (eMarketer)
12. Email sharing is extremely important to any digital marketing campaign. It is important to include social sharing buttons at the top of your email. When the recipient clicks the share button, have the social post populated with interesting copy and a shortened link.

Prepackaged Marketing Data strives to make your email marketing effort a success.

How to Win back the Customers you Lost

You have a 16% chance of selling to someone you never did business with before, a 50% chance of selling an existing client more products or services, and a 25% chance of reclaiming a lost account. The Brooks Group

And to top it, the cost to reengage your former customers is a fraction of what it costs to acquire a new customer. DO NOT MAKE THE MISTAKE OF NEGLECTING THIS SEGMENT OF YOUR CUSTOMER DATABASE. Unfortunately, about 50% of this database that was acquired with significant cost goes inactive. You must realize that this costs you substantially. The cost of acquiring new customers is higher; customer retention programs are definitely much more attractive. It is critical that you develop appropriate strategies to reengage these valuable lost customers.

Here are some strategies to win back your lost customers:

• Make an irresistible offer like a heavy discount or aggressive giveaway to lure people back

• Send out a survey to better understand their needs and preferences

• Deploy a message that gives them the option to opt out so that you’ll really know who is inactive

However, before you start employing these strategies, it is vital that you make sure that your message is sent to active email address accounts. No effort will generate any ROI if you don’t ensure this. More often than not, your inactive list is simply the result of sending your marketing campaigns to your customers’ inactive email addresses. So the critical step of any successful win-back program requires you to find the current preferred email addresses of your customers. Combine your best win-back strategy with a list of updated customer email addresses and reap the benefits.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us for a free sample and consultation. 

Optimize success with accurate SAP Lists

There has been a call for better overall support from SAP for its products. UK & Ireland SAP User Group's annual survey found that users of SAP Business Suite and SAP Business Objects have expressed dissatisfaction with the service provided by the enterprise software company.

There has been a rapid growth in the number of companies opting to use SAP Business Objects as their analytics platform. It has increased from 7% in 2011 to 30% in 2013. Many want to integrate their core Business Suite software implementation with business Objects, however, lack of support from SAP is an issue. Many users have voiced out their frustration with the overall support provided by SAP for its products.

SAP has responded to this criticism by planning to implement a number of changes. "SAP takes feedback from our customers very seriously," said Pam Ireland, vice president, Analytics Customer Success, SAP.

In the meantime, we will keep our fingers crossed, hoping that all improvements and enhancements are implemented as early as possible.

Do you want to maximize your marketing efforts with high-quality SAP List? Prepackaged Marketing Data provides you the opportunity of getting in touch with hundreds of companies using SAP. We assure you:

• Safe & secure list for higher response rates
• 100% CAN-SPAM compliant data for permission-based marketing
• Up-to-date List to bring in maximum ROI
• List devoid of any duplicate or inaccurate information

Contact us for a free consultation. 

'Do nots' of Email Marketing

It is not surprising that emails have become a nuisance for consumers. It is an expected outcome of excessive emails flooding every inbox and intruding into the uninvited space of an individual. Obviously, consumers are not charmed, in fact they are irritated. And this is a big cause of concern for marketers who see email campaigns as an affordable communication medium but are not sure about its effectiveness in the given scenario.

Therefore, it is most important to make sure that your email campaigns are effective and do not end up as spam or go unopened.

Following are some tips on what you should not do when it comes to your email marketing campaigns:

*Do not opt for mass mailing. Sending an email to multiple recipients at a time is not a great idea. This can only lead to spamming and should be avoided. You should try to achieve maximum personalization in your email. This is the only way to ensure that your mail stands out in the clutter and appears relevant to the receiver.

*Do not use incorrect information. Fake company name, email address, or other such information is a strict no-no, and tarnishes the reputation of your business for ever.

*Do not send an email without obtaining permission. You can land yourself in trouble by sending unwanted emails to anyone who has not given you his/her email address personally, or consented to receive mails from you.

*Do not ignore people who opt-out of your email list. Respect the opt-out request, and ensure that campaigns from your email address are not sent to that person.

*Do not send your email as an attachment: The receiver of your mail does not have the time to download or open an attachment. There are chances that the format maybe incompatible.

*Do not make it salesy: Nothing can be a bigger turn off than a mail that tries to impose something on the receiver. The mail should not be about you; rather it should benefit the receiver.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us for free consultation. 

Email Campaign: Make the impossible possible

It is quite a challenge to make an email campaign successful. We are all quite aware of this. However it’s not an impossible task. Following are some tips to ensure that your emails are well received and opened:

 

Use a great subject line

Your subject line is the window to your mail, so make it very attractive. Be concise, to the point, and relevant. If you plan to send out same subject matter in multiple campaigns, create different subject lines that are similar to an extent but not exactly same. Your readers won’t open an email if they think they are getting the same email again, so avoid using the word ‘reminder’.            

Be Concise & Precise

Your readers are busy people and do not have the time or inclination to read long-winded emails, just like you. They don’t want to sit for hours to read your mail. Therefore, keep your mail interesting short and to the point.      

Let your website and social media speak for you

Make your website look professional, keep on updating it with great content. Create a campaign that has useful information and links to your website and social media. Similarly, your social media should contain links to your website; and all of these communications should create a channel of conversation between you and your market.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 

Add Quality to your Data

We cannot speak enough about the importance of quality data. We know that it is the foundation of your marketing effort. So here are some tips that will help you improve your data quality.

Audit is a must

Have a process in place to track your mail deliverability. It is vital to know which emails bounced back and update your database accordingly. This will help improve the effectiveness of your communication and overall planning in the long term.

Verify information at the start

Procure all required information when the contact is engaged. This is the right time to get information and make corrections if necessary.  This can be done through a web form, a telephone call, or even a live web chat. Incomplete information will hinder the work of your sales team. Ensure that you get all elements in the contact form filled.

Know your data inside out

Understand your data. Be on top of it. You should be able to identify data entry trends. Find out the sources of your bad data and eliminate it with right data verification and standardization processes. Tracking your mail deliverability will help you understanding your data quality challenges.

Get all involved

Get all departments involved in the data management process. As data quality leads to huge business benefits, this effort should be shared by all employees who capture, access, manipulate, and update CRM records. Look for tools that empower your staff to enhance data quality.

Refresh database

Data expires very quickly, especially in this fast-paced digital world. Regular database check-ups is therefore a must.

We at Prepackaged Marketing Data work towards providing you with the best data to make your marketing efforts bear fruits. Contact us for a free consultation. 

Find your footing in US Healthcare Sector

The healthcare system in US is very complex. It is a known fact that it spends more on healthcare than all other countries in the world. Efforts of the government to bring down this expenditure are showing almost negligent results. What is more, spending within America varies dramatically from one region to the other. Why is there such disparity in America’s prices and those of other rich countries? A new report from America’s Institute of Medicine (IOM) helps find the reasons behind the increase in the health expenditure in US.

A major perplexing factor is the geographic variation in spending. The Centres for Medicare and Medicare Services (CMS) sets a price for Medicare services, adjusted for various regional input costs. In contrast, private insurers negotiate payment rates with hospitals. The IOM reports that price mark-ups account for 70% of the variation in commercial spending.

The fee-for-service system, in which a doctor is paid more for each service he provides, is the leading problem for both Medicare and private insurers. As a doctor gets fee depending on the service rendered, he keeps finding reasons to provide more care and charge as much as possible.

Hope is now fixed on the Affordable Care Act or “Obamacare”. CMS is working towards making a shift from the fee-for-service system. However, it is a slow process. In the meantime, it would be really helpful if the people and the insurers took the effort to find the details about charges in different hospitals. The need of the hour is more transparency.

Are you looking for ways to find a footing in the strong and vibrant healthcare sector in US? Prepackaged Marketing Data's in-depth lists help healthcare marketers identify the most active, influential, and responsive hospital executives. Talk to us to know more.

Plan for your Email Marketing Success

Great news! The 80 year-old ban on general solicitation finally ends. Thanks to the JOBS Act! Now, companies can solicit investors and advertise that they’re raising capital legally. You will not be breaking the law if you seek funding or advertise your shares openly. What a welcome change! This will definitely help growing businesses in a big way by giving them the freedom to seek financing. A big boost to entrepreneurship indeed!

Just as we need the right conditions to make a business flourish, the same applies to having your email marketing efforts succeed. Getting your strategy right along with the right investment is essential. Before you begin an email campaign, proper planning is pertinent. Here are a few quick points to keep in mind:

• The content should be of real interest and value to your audience
• The design of the email is very important
• Have a clear and defined purpose
• Send mails according to the convenient time of your recipients, not yours
• Know your target audience and plan accordingly
• Go for list segmentation to make the message more specific and targeted
• Seek professional help for design and copy if you lack expertise
• Procure resources to implement and track an email marketing campaign
• Do not forget to test, test and test your email thoroughly before sending it to clients

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 

Respect your prospect's privacy

Email marketing loses its steam if it is not based on social data. After all, how can you aspire to achieve personalization of the highest possible kind unless you base it on your prospect’s interests, background and friend networks? The more data you have on him, the more you know him and what better way to know your prospect than through his social data.

Depending on your business goals you can segment your audience based on their behavioral data or profile information. And this audience segmentation would help you send highly targeted emails. However, to go ahead and do this segmentation it is vital that you are clear about your goals.

Businesses need to align their social data requests to their goals. For instance, a list-provider company that wants to launch a new list of dog breeders in Arkansas, has to do its data accumulation based on this requirement. The company should be very clear about their business goals from this launch and who would be its target.

It’s important that you do not get intrusive when you gather the data you require. Do not do the mistake of getting too personal. You should treat data collection as a mutual exchange. It is about respecting your prospects. Respect is key to successful data collection. As users share their information with you, your duty is to safeguard it and use it to provide value for them.

We at Prepackaged Marketing Data can help you find what you need. We have been doing it for years now.

Smart Marketing during uncertain times

The day definitely didn't begin on a high note for the US investors. The US Federal Reserve has refused to commit to reducing bond purchases this year, saying it is still concerned about the sluggishness of the economy. As a result, the US dollar fell to a seven-month low against major currencies and the price of gold rose more than 4 per cent. The economic growth forecast for the year 2014 remains quite low. However, 2015 is expected to witness a steep hike.

In the given scenario, marketers have to take measured steps to make their businesses succeed in such hostile environment. The first thing most businesses do is to cut down their marketing budget. However, that’s not such a good idea. Studies have shown that in previous economic slowdowns businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.

There are low-cost and even no-cost ways to market your business during these tough financial times. Email marketing is one such way. It is a very cost-effective way of reaching out to your market and if done well, it can pay huge dividends. The investment in this form of marketing is minimal; however to ensure maximum output out of it it is always recommended to go in for a well-defined and relevant prepackaged list. And, this is definitely a low expenditure that can get high returns.This is as smart and as efficient as you can get during an economic slowdown.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more.