Your email deliverability success depends on your database cleanliness. It is vital that you have the correct email addresses of the recipients you are trying to reach. If your database is ‘dirty’, it will inevitably mean failure. It is indispensable that you regularly clean and maintain your list to remove invalid addresses and improve your deliverability rates.
Elements of a dirty email list include:
- Incorrectly formatted email addresses
- Addresses that have previously “hard bounced”
- Addresses that have previously unsubscribed but are still active in the list
- Addresses from expired, invalid domains
List management is an ongoing procedure as people do not
stay put. They move jobs, change their phone numbers and create new email
addresses. It is highly recommended that
you keep your database updated with the latest information. These are few tips
that will help you do just that:
Maintain consistent format. You should have consistent terms and
formats across a given field. E.g. the date field: Ensure you maintain
DD-MM-YYYY or MM-DD-YYYY throughout the database.
Do proper segmentation. Break down strings of data into
multiple fields so you can more effectively standardize data elements with
greater accuracy.
Verify content.
Fields may appear populated but are not accurate (for example, a phone number
may contain letters). Your data-cleansing process should identify and correct
these anomalies so your data is fit for use.
Eliminate duplicates. Identify matches and eliminate
duplicate records. These records cause unnecessary strain on your resources.
Do away with hard bounces. In the case of emails, even a
few hard bounces will get your IP address blacklisted. Take extra precaution in
this regard.
Email deliverability success relies completely upon clean
lists. Prepackaged Marketing Data makes sure the lists are fresh, updated and always
accurate. Contact us today.
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