Email marketing delivers personalized and relevant
information to subscribers that respond with increased purchases and
recommendations. At its worst, it can turn off or offend once-loyal customers.
The three most important factors for email marketing
success: 1) Trust 2) Relevancy and 3) Value
Stand Out
} Avoid
the early morning inbox clutter by sending during the day
} Personalize your messages
} Take efforts to make your mail stand
out amongst the clutter using all means like awesome design, compelling subject
line, relevant content, among others
Keep it Simple and Clear
} Avoid
underlining text if it’s not a link. It’s easy to confuse the reader
} Avoid ambiguous messages
} Do not be ‘salesy’; prioritize the
subscriber
Permissive Marketing
} Use
an online signup form on your website to collect new opt in contacts
} Opt
for a reliable list-provider
Test, Test, Test
} The
key to finding the right design styles and campaign delivery techniques is to
test everything. Test one thing at a time to aid monitoring; some recipients
cannot receive HTML.
} Test
all your links in the top, middle and bottom of your message to make sure they
all work.
} Find
what day and time your recipients are most responsive
} What
sort of subject line gains the highest response?
} Always
have a proof group. Never send an email without sending a proof first. You’ll
be surprised what you can miss. Ask your proof group to check links, spellings
and email rendering
Nurture your Customer
} Use
email marketing to communicate with existing customers. They’re a great source
of repeat business use a forward to a friend feature to encourage recipients to
share with friends and colleagues
} Offer
exclusive content and deals to your subscribers
} Provide
an incentive to share
} Quality
content ensures that your subscribers read your emails and forward them to
friends.
Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and
readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go
down the drain.To know more about our services, contact us for a consultation.
readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go
down the drain.To know more about our services, contact us for a consultation.
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good post
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