Add Quality to your Data

We cannot speak enough about the importance of quality data. We know that it is the foundation of your marketing effort. So here are some tips that will help you improve your data quality.

Audit is a must

Have a process in place to track your mail deliverability. It is vital to know which emails bounced back and update your database accordingly. This will help improve the effectiveness of your communication and overall planning in the long term.

Verify information at the start

Procure all required information when the contact is engaged. This is the right time to get information and make corrections if necessary.  This can be done through a web form, a telephone call, or even a live web chat. Incomplete information will hinder the work of your sales team. Ensure that you get all elements in the contact form filled.

Know your data inside out

Understand your data. Be on top of it. You should be able to identify data entry trends. Find out the sources of your bad data and eliminate it with right data verification and standardization processes. Tracking your mail deliverability will help you understanding your data quality challenges.

Get all involved

Get all departments involved in the data management process. As data quality leads to huge business benefits, this effort should be shared by all employees who capture, access, manipulate, and update CRM records. Look for tools that empower your staff to enhance data quality.

Refresh database

Data expires very quickly, especially in this fast-paced digital world. Regular database check-ups is therefore a must.

We at Prepackaged Marketing Data work towards providing you with the best data to make your marketing efforts bear fruits. Contact us for a free consultation. 

5 Ways to Improve Data Quality

I have been writing about the benefits of effective email marketing. And it is common knowledge that your email marketing effort will not bring in the desired results unless you have good database. So before you begin building your email campaign, make sure you get your hands on the relevant database. Quality of the data can be ensured by following these tips:

  

1) Keep track of your mails

You should have a process in place to track the status of the mails you have sent. Emails that bounced back or were returned should be marked and the database updated accordingly. A proactive database is a necessity for improved communication effectiveness.

2) Double-check information before database entry

It is always easier and better to verify the information properly before making it a part of your database. Cross-checking later can be difficult. Correcting contact information is always easier when the client is engaged.

3) Know your data well

Understanding your data quality challenges and making required system changes over time are vital.

4) Get experts to manage data

Appoint multiple data quality managers who know the in and out of data quality management.

5) Have regular database checkups

Data expires pretty quickly. A regular database check-up to ensure that old data is refreshed is indispensable. To ensure contact data integrity, supplement real-time address verification efforts with regular bulk processing.

We, at Prepackaged Marketing Data, work towards providing you with the best data to make your marketing efforts bear fruits. Contact us for a free consultation. 

Data Privacy is dead?

User data disclosure has always been a controversial issue. It is more than ever in the public eye after former US government contractor Edward Snowden leaked details of PRISM - a large program that saw nine companies hand over user data to the US National Security Agency. 

The current disclosure by Facebook that globally, 74 governments made 26,000 requests for access to information from 38,000 Facebook accounts in the first half of 2013 has again made internet users around the world really uncomfortable. 

According to Facebook's first Global Government Requests Report, the US demanded access to 20,000 accounts, with 79 per cent of those requests granted. India demanded access to 4144 accounts, followed by the UK (2337), Italy (2306), Germany (2068) and France (1598).

Twitter, Yahoo, Microsoft and Google are among other companies that have recently published data disclosure logs.

The disclosures have made all worry about their data privacy. How safe is your personal information on the social media? The truth is though the companies fight the requests for information from the government; many-a-time there is not much they can do. Federal law gives government the authority to demand data without specific warrants, and while companies can fight requests in secret court hearings, it's difficult.

We at Prepackaged Marketing Data strongly believe in permission-based data collection. This kind of data provides you a win-win situation as it’s all true information which is validated and always updated.

Want to know more about our data services? Opt for a free consultation