Add Quality to your Data

We cannot speak enough about the importance of quality data. We know that it is the foundation of your marketing effort. So here are some tips that will help you improve your data quality.

Audit is a must

Have a process in place to track your mail deliverability. It is vital to know which emails bounced back and update your database accordingly. This will help improve the effectiveness of your communication and overall planning in the long term.

Verify information at the start

Procure all required information when the contact is engaged. This is the right time to get information and make corrections if necessary.  This can be done through a web form, a telephone call, or even a live web chat. Incomplete information will hinder the work of your sales team. Ensure that you get all elements in the contact form filled.

Know your data inside out

Understand your data. Be on top of it. You should be able to identify data entry trends. Find out the sources of your bad data and eliminate it with right data verification and standardization processes. Tracking your mail deliverability will help you understanding your data quality challenges.

Get all involved

Get all departments involved in the data management process. As data quality leads to huge business benefits, this effort should be shared by all employees who capture, access, manipulate, and update CRM records. Look for tools that empower your staff to enhance data quality.

Refresh database

Data expires very quickly, especially in this fast-paced digital world. Regular database check-ups is therefore a must.

We at Prepackaged Marketing Data work towards providing you with the best data to make your marketing efforts bear fruits. Contact us for a free consultation. 

Plan for your Email Marketing Success

Great news! The 80 year-old ban on general solicitation finally ends. Thanks to the JOBS Act! Now, companies can solicit investors and advertise that they’re raising capital legally. You will not be breaking the law if you seek funding or advertise your shares openly. What a welcome change! This will definitely help growing businesses in a big way by giving them the freedom to seek financing. A big boost to entrepreneurship indeed!

Just as we need the right conditions to make a business flourish, the same applies to having your email marketing efforts succeed. Getting your strategy right along with the right investment is essential. Before you begin an email campaign, proper planning is pertinent. Here are a few quick points to keep in mind:

• The content should be of real interest and value to your audience
• The design of the email is very important
• Have a clear and defined purpose
• Send mails according to the convenient time of your recipients, not yours
• Know your target audience and plan accordingly
• Go for list segmentation to make the message more specific and targeted
• Seek professional help for design and copy if you lack expertise
• Procure resources to implement and track an email marketing campaign
• Do not forget to test, test and test your email thoroughly before sending it to clients

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 

Why buying email lists is a great idea

Some argue that purchasing email lists can mean disaster for your business and give very vague reasons to justify this declaration. Nothing could be further away from the truth.

The truth is that you need people to email, and you need them quickly. And there are people out there working for this requirement of yours for years. These are people who have made procuring these lists their business. So, just consider this, what will be better for your business – an in-house list made up in less time in an unprofessional manner or a list prepared by experts who are specialized in getting data exclusive and specific to an industry or a requirement?

Moreover, money matters! There is no denying the fact that buying a list is pretty cheaper than investing in an in-house team to collect data. And the mindset that 'costlier the better' is not really very smart thinking.

Marketers selling Data also know that squeaky-clean and effective ways to build email lists is the only way to stay on and succeed in the increasingly competitive market. They cannot afford to sell you bad data. This would mean doom to their business as well as yours.

We, at Prepackaged Marketing Data, have been in the business for years and take immense pride in having a loyal and ever-growing clientele. This is because we are a company led by a strong conviction in the importance of opt-in lists. In this age of information overload and cluttered inboxes, sending unsolicited mails can mean the end of the road for your business and our's also. We work towards earning the interest and trust of your contacts because they think you have something valuable and helpful to say.

Do you want to know more about the data solutions we provide? Do contact us for a free consultation.

5 Ways to Improve Data Quality

I have been writing about the benefits of effective email marketing. And it is common knowledge that your email marketing effort will not bring in the desired results unless you have good database. So before you begin building your email campaign, make sure you get your hands on the relevant database. Quality of the data can be ensured by following these tips:

  

1) Keep track of your mails

You should have a process in place to track the status of the mails you have sent. Emails that bounced back or were returned should be marked and the database updated accordingly. A proactive database is a necessity for improved communication effectiveness.

2) Double-check information before database entry

It is always easier and better to verify the information properly before making it a part of your database. Cross-checking later can be difficult. Correcting contact information is always easier when the client is engaged.

3) Know your data well

Understanding your data quality challenges and making required system changes over time are vital.

4) Get experts to manage data

Appoint multiple data quality managers who know the in and out of data quality management.

5) Have regular database checkups

Data expires pretty quickly. A regular database check-up to ensure that old data is refreshed is indispensable. To ensure contact data integrity, supplement real-time address verification efforts with regular bulk processing.

We, at Prepackaged Marketing Data, work towards providing you with the best data to make your marketing efforts bear fruits. Contact us for a free consultation. 

Grow a healthy database!

Growing your database is the most basic requirement of a successful marketing campaign. A large list is often necessary for maximizing your ROI. However, large list full of ‘dead’ or irrelevant contacts will not lead to a great result. A balance between quality and quantity is especially important.

So how does one get hold of the right database? There are countless examples of marketers who have ‘taken the easy way out’ by purchasing a database. However, what these people quickly learn is that purchasing a database is not the easy option. The sender can receive countless bounces and complaints. A list bought in a hurry can result in the sender being blacklisted or even prosecuted if the contacts on the list were not legitimately obtained.

Growing your database with the right contacts will not only provide a better result, it will also ensure you remain SPAM compliant. So how do you build and maintain the perfect database without wasting time and resources? It is easier than you think. The main strategy is to develop methods of capturing contacts into your existing processes and assets. Even a small change such as setting up a laptop with a registration form at an industry event can generate great results for your business.

If you are really short of time or resources you should always approach a reliable data provider with proven track record and testimonials. Always seek a sample of the required data before making the final call.

The Indispensable Database

“In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide

Midst all the emerging shiny new technologies and digital platforms, the relevance of database has only increased. Creating, maintaining and using a database of customers’ is utmost important. Database holds much relevance because all your marketing efforts are based on it.

Who exactly are your customers? What age are they? Where do they come from? What are their characteristics & lifestyles? These are the questions your database should answer. 

All relevant details about your customers are crucial to understand exactly who your target market is. It also ensures that future marketing activities are more relevant. Measuring the effectiveness & ROI of your marketing efforts cannot be achieved unless you capture, store and utilize the information from your database. 

Your customer details must be in one place so they’re easily accessible for speed and accuracy with the ability to collate and measure that data. The database should be carefully maintained and regularly updated, to make full and effective use of a database thus created.

A good database will help you understand:

• Cost Per Lead
• Cost Per Sale
• Conversion Ratios – Enquiries to Sales
• Customer trends & habits
• Customer location
• Customer demographics
• Customer lifestyle

We will be happy to tell you about our database marketing services.

Where do leads come from?

Lead generation is pivotal for any business and all marketing strategies begin with efforts to procure leads. So, how do marketers work towards achieving this goal? HubSpot’s 5th Annual State of Inbound Marketing Report gives a comprehensive review of the inbound industry, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers. Marketers are increasing their inbound spending nearly 50%.

This is the where marketers (B2B & B2C) get their leads:

• B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%).
• B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%).
• The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%).
• The best three lead sources for B2C companies are social media (17%), SEO (16%), and email marketing (15%).
• The worst three lead sources for B2B companies are traditional advertising (3%), PPC (6%), and direct mail (6%).
• The worst three lead sources for B2C companies are telemarketing (3%), trade shows (6%), and PPC (6%).

Telemarketing works!

The advent of digitization has revolutionized our lives, which includes the methods we employ for marketing. However, certain means do not lose their value even with changing times. Telemarketing, a traditional way of reaching out to your audience, is still an effective tool for your business. It can be an easy and economical way to increase your profits and promote your product or service. The main benefit of using telemarketing is that it allows you to immediately connect with your customer and measure his/her level of interest in your product or service.

That’s not all.

 

Telemarketing has more benefits:

Expand sales territory: You can increase your sales territory by selling to customers in other sales territories, locally, nationwide or globally.

Less Cost: Telemarketing involves lower overhead costs than employing an outside sales force. You can also cut down on the costs of sales visits.

More interactive and personal service:  You can immediately respond to feedback from prospects while you're engaged in the sales process.

Build relationship with customers:  You can use the phone to stay in touch with existing customers, introduce new products to them and make additional sales. Staying in contact with your customers gives you an opportunity to find out more about the client’s needs and build a better relationship. In the end, improved customer satisfaction can have a significant impact on the profitability of your business.

Increases efficiency:  You can reach more prospects per hour, day and week by phone than you can with in-person sales calls.

Additionally, Telemarketing helps

• explain technical issues more clearly
• generate leads and appointments
• achieve results that are measurable

Take Big Data by its horns

The huge amount of data at our disposal is a colossal problem. However, investing in the right tools can give you the power to deal with the ‘Big Data’ predicament.  Companies are currently doing their best to harness the available data – which is humongous – to drive their marketing campaigns.  Big data makes their task difficult.

However, there are ways to deal with the overload of available information. The most important method is to identify the most relevant information required to get you what you want to achieve.

The biggest hurdle is to find the right data from the big data. You cannot utilize data to your advantage unless you have the relevant data with you. All your marketing efforts will bear no fruits if they are based on irrelevant data.

Investing in big data technology is the right way to go. Software such as business intelligence tools can help you in identifying right data. The sorting and analysis process can be accomplished manually after that. So, a combination of automated and manual effort is crucial. Machine and man together can defeat the monster called ‘Big Data’.

Analyzing big data as opposed to simply using data mining tools can be beneficial in several ways, such as enabling decisions based on hard evidence across an organization and knowing that all data assets are being used to their best possible effect.