I have been writing about the benefits of effective email
marketing. And it is common knowledge that your email marketing effort will not
bring in the desired results unless you have good database. So before you begin
building your email campaign, make sure you get your hands on the relevant database. Quality of
the data can be ensured by following these tips:
1) Keep track of your
mails
You should have a process in place to track the status of
the mails you have sent. Emails that bounced back or were returned should be
marked and the database updated accordingly. A proactive database is a
necessity for improved communication effectiveness.
2) Double-check
information before database entry
It is always easier and better to verify the information
properly before making it a part of your database. Cross-checking later can be
difficult. Correcting contact information is always easier when the client is
engaged.
3) Know your data well
Understanding your data quality challenges and making required
system changes over time are vital.
4) Get experts to manage
data
Appoint multiple data quality managers who know the in and
out of data quality management.
5) Have regular
database checkups
Data expires pretty quickly. A regular database check-up to
ensure that old data is refreshed is indispensable. To ensure contact data
integrity, supplement real-time address verification efforts with regular bulk
processing.
We, at Prepackaged Marketing Data, work towards providing
you with the best data to make your marketing efforts bear fruits. Contact us
for a free consultation.
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