You live in times when you are bombarded with more
information than you need or seek. Naturally, you ignore messages that are
irrelevant, unhelpful or just plain boring. The same goes for your prospects.
They tune out messages that do not serve their purpose. There are very high
chances that your message might get lost in the cluttered inbox of the receiver.
In the given scenario, it becomes pertinent to deliver the
right message at the right time. You have to ensure that your mail gets
noticed, opened and also results in conversions. To meet this end, the key is
to send targeted, relevant and engaging messages when the buyer is ready to
take action. Expand your behavioral knowledge base, shape your content and leverage
timing to deliver the ideal message at the perfect moment.
Here are some tips that will help you provide the content
your customers are looking for:
- Garner user preferences via surveys, forms and progressive profiling
- Measure and monitor user behaviors
- Humanize your marketing content
- Build dynamic content into your messages
- Send triggered messages throughout the relationship
- Send when contacts are most likely to be in their inboxes
Looking for more tips to make your email marketing a success? Let the experts assist you
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