Thursday, 19 September 2013

Smart Marketing during uncertain times

The day definitely didn't begin on a high note for the US investors. The US Federal Reserve has refused to commit to reducing bond purchases this year, saying it is still concerned about the sluggishness of the economy. As a result, the US dollar fell to a seven-month low against major currencies and the price of gold rose more than 4 per cent. The economic growth forecast for the year 2014 remains quite low. However, 2015 is expected to witness a steep hike.

In the given scenario, marketers have to take measured steps to make their businesses succeed in such hostile environment. The first thing most businesses do is to cut down their marketing budget. However, that’s not such a good idea. Studies have shown that in previous economic slowdowns businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.

There are low-cost and even no-cost ways to market your business during these tough financial times. Email marketing is one such way. It is a very cost-effective way of reaching out to your market and if done well, it can pay huge dividends. The investment in this form of marketing is minimal; however to ensure maximum output out of it it is always recommended to go in for a well-defined and relevant prepackaged list. And, this is definitely a low expenditure that can get high returns.This is as smart and as efficient as you can get during an economic slowdown.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 


2 comments:

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  2. Marketing/Promoting is very important for any business...it gives the business a recognition.I too agree that E-mail marketing is very effective and keeps upto the current trend of marketing.There are no boundaries with email marketing.I use the Express e-mail marketing service from Thewebpole.com and no matter where I am I can reach my clients.In this type you have to first get a list subscribers,send e-mails to them,track down the result and get the valuable feedback from the customers.I chose this type of marketing because in a short span of time we can reach large number of people.I will make it a point to follow your tips to enhance my marketing strategy.

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