Smart Marketing during uncertain times

The day definitely didn't begin on a high note for the US investors. The US Federal Reserve has refused to commit to reducing bond purchases this year, saying it is still concerned about the sluggishness of the economy. As a result, the US dollar fell to a seven-month low against major currencies and the price of gold rose more than 4 per cent. The economic growth forecast for the year 2014 remains quite low. However, 2015 is expected to witness a steep hike.

In the given scenario, marketers have to take measured steps to make their businesses succeed in such hostile environment. The first thing most businesses do is to cut down their marketing budget. However, that’s not such a good idea. Studies have shown that in previous economic slowdowns businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.

There are low-cost and even no-cost ways to market your business during these tough financial times. Email marketing is one such way. It is a very cost-effective way of reaching out to your market and if done well, it can pay huge dividends. The investment in this form of marketing is minimal; however to ensure maximum output out of it it is always recommended to go in for a well-defined and relevant prepackaged list. And, this is definitely a low expenditure that can get high returns.This is as smart and as efficient as you can get during an economic slowdown.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 

The Indispensable Database

“In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide

Midst all the emerging shiny new technologies and digital platforms, the relevance of database has only increased. Creating, maintaining and using a database of customers’ is utmost important. Database holds much relevance because all your marketing efforts are based on it.

Who exactly are your customers? What age are they? Where do they come from? What are their characteristics & lifestyles? These are the questions your database should answer. 

All relevant details about your customers are crucial to understand exactly who your target market is. It also ensures that future marketing activities are more relevant. Measuring the effectiveness & ROI of your marketing efforts cannot be achieved unless you capture, store and utilize the information from your database. 

Your customer details must be in one place so they’re easily accessible for speed and accuracy with the ability to collate and measure that data. The database should be carefully maintained and regularly updated, to make full and effective use of a database thus created.

A good database will help you understand:

• Cost Per Lead
• Cost Per Sale
• Conversion Ratios – Enquiries to Sales
• Customer trends & habits
• Customer location
• Customer demographics
• Customer lifestyle

We will be happy to tell you about our database marketing services.