Email Campaign: Make the impossible possible

It is quite a challenge to make an email campaign successful. We are all quite aware of this. However it’s not an impossible task. Following are some tips to ensure that your emails are well received and opened:

 

Use a great subject line

Your subject line is the window to your mail, so make it very attractive. Be concise, to the point, and relevant. If you plan to send out same subject matter in multiple campaigns, create different subject lines that are similar to an extent but not exactly same. Your readers won’t open an email if they think they are getting the same email again, so avoid using the word ‘reminder’.            

Be Concise & Precise

Your readers are busy people and do not have the time or inclination to read long-winded emails, just like you. They don’t want to sit for hours to read your mail. Therefore, keep your mail interesting short and to the point.      

Let your website and social media speak for you

Make your website look professional, keep on updating it with great content. Create a campaign that has useful information and links to your website and social media. Similarly, your social media should contain links to your website; and all of these communications should create a channel of conversation between you and your market.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 

Why buying email lists is a great idea

Some argue that purchasing email lists can mean disaster for your business and give very vague reasons to justify this declaration. Nothing could be further away from the truth.

The truth is that you need people to email, and you need them quickly. And there are people out there working for this requirement of yours for years. These are people who have made procuring these lists their business. So, just consider this, what will be better for your business – an in-house list made up in less time in an unprofessional manner or a list prepared by experts who are specialized in getting data exclusive and specific to an industry or a requirement?

Moreover, money matters! There is no denying the fact that buying a list is pretty cheaper than investing in an in-house team to collect data. And the mindset that 'costlier the better' is not really very smart thinking.

Marketers selling Data also know that squeaky-clean and effective ways to build email lists is the only way to stay on and succeed in the increasingly competitive market. They cannot afford to sell you bad data. This would mean doom to their business as well as yours.

We, at Prepackaged Marketing Data, have been in the business for years and take immense pride in having a loyal and ever-growing clientele. This is because we are a company led by a strong conviction in the importance of opt-in lists. In this age of information overload and cluttered inboxes, sending unsolicited mails can mean the end of the road for your business and our's also. We work towards earning the interest and trust of your contacts because they think you have something valuable and helpful to say.

Do you want to know more about the data solutions we provide? Do contact us for a free consultation.

Deliver right message at the right time to receive high returns

You live in times when you are bombarded with more information than you need or seek. Naturally, you ignore messages that are irrelevant, unhelpful or just plain boring. The same goes for your prospects. They tune out messages that do not serve their purpose. There are very high chances that your message might get lost in the cluttered inbox of the receiver.

In the given scenario, it becomes pertinent to deliver the right message at the right time. You have to ensure that your mail gets noticed, opened and also results in conversions. To meet this end, the key is to send targeted, relevant and engaging messages when the buyer is ready to take action. Expand your behavioral knowledge base, shape your content and leverage timing to deliver the ideal message at the perfect moment.

Here are some tips that will help you provide the content your customers are looking for:

• Garner user preferences via surveys, forms and progressive profiling
• Measure and monitor user behaviors
• Humanize your marketing content
• Build dynamic content into your messages
• Send triggered messages throughout the relationship
• Send when contacts are most likely to be in their inboxes

Looking for more tips to make your email marketing a success? Let the experts assist you

Email Marketing: Get close and personal

I spoke about creating a personal relationship with your subscriber in my previous post. Did it cross your mind that it is easier said than done? I agree it is not easy but definitely achievable.

A personal message appeals to the emotions, which invariably leads to action. So the importance of personalizing your message is huge. Though attaining this goal may seem difficult.

Everyone knows that it is possible to send effective personal messages if the number of recipients is less. But when you have to send mails to your whole customer database, personalization becomes a humongous task.  Most often, many marketers opt for a generic blast which is a sheer waste of time and effort. Impersonal and undifferentiated message will only elicit cold response from your customers.

   

A personalized one‐to‐one message sent thoughtfully to each of your prospects will get you awesome results. Though this is the most effective kind of email marketing campaign, it seems like an unattainable target. However, the picture is not so bleak. A marketing automation tool can help you with this.  

A marketing automation tool will make it easier than ever to customize your content to make emails more upfront and personal. Depending on demographics or market verticals, marketing automation will allow you to tailor unique customized messages to your prospects. The message templates offered by marketing automation platforms contain fields which represent values or recipient attributes that can be tailored to fit specific marketing goals. These fields can be used for personal greetings, reference to specific purchases, and similar variables.

Opt for a free consultation to learn more. 

The Indispensable Database

“In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide

Midst all the emerging shiny new technologies and digital platforms, the relevance of database has only increased. Creating, maintaining and using a database of customers’ is utmost important. Database holds much relevance because all your marketing efforts are based on it.

Who exactly are your customers? What age are they? Where do they come from? What are their characteristics & lifestyles? These are the questions your database should answer. 

All relevant details about your customers are crucial to understand exactly who your target market is. It also ensures that future marketing activities are more relevant. Measuring the effectiveness & ROI of your marketing efforts cannot be achieved unless you capture, store and utilize the information from your database. 

Your customer details must be in one place so they’re easily accessible for speed and accuracy with the ability to collate and measure that data. The database should be carefully maintained and regularly updated, to make full and effective use of a database thus created.

A good database will help you understand:

• Cost Per Lead
• Cost Per Sale
• Conversion Ratios – Enquiries to Sales
• Customer trends & habits
• Customer location
• Customer demographics
• Customer lifestyle

We will be happy to tell you about our database marketing services.

Telemarketing works!

The advent of digitization has revolutionized our lives, which includes the methods we employ for marketing. However, certain means do not lose their value even with changing times. Telemarketing, a traditional way of reaching out to your audience, is still an effective tool for your business. It can be an easy and economical way to increase your profits and promote your product or service. The main benefit of using telemarketing is that it allows you to immediately connect with your customer and measure his/her level of interest in your product or service.

That’s not all.

 

Telemarketing has more benefits:

Expand sales territory: You can increase your sales territory by selling to customers in other sales territories, locally, nationwide or globally.

Less Cost: Telemarketing involves lower overhead costs than employing an outside sales force. You can also cut down on the costs of sales visits.

More interactive and personal service:  You can immediately respond to feedback from prospects while you're engaged in the sales process.

Build relationship with customers:  You can use the phone to stay in touch with existing customers, introduce new products to them and make additional sales. Staying in contact with your customers gives you an opportunity to find out more about the client’s needs and build a better relationship. In the end, improved customer satisfaction can have a significant impact on the profitability of your business.

Increases efficiency:  You can reach more prospects per hour, day and week by phone than you can with in-person sales calls.

Additionally, Telemarketing helps

• explain technical issues more clearly
• generate leads and appointments
• achieve results that are measurable

Hit bull's eye with geo-targeted marketing

Customer data based on particular geographical areas is revolutionizing marketing. Using geo-targeted database, companies can drive more relevant and precise traffic from a specific location. This method is rapidly changing the landscape of digital marketing.

Wikipedia defines Geo-targeting in marketing as the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

With Geo-targeting you can target your messages:

• To the entire market; e.g. Europe
• To countries within that market; e.g. England
• To one or more regions within the market; e.g. Yorkshire

Geo-targeting can help:

Small businesses that want to drive traffic to their offline shops or offices by targeting customers 

Service-oriented businesses, such as estate agents or law firms

Large businesses that want to drive customers to their websites or physical shop locations

Geo-Targeted database helps:

• Promote your products and services to highly targeted audiences
• Increase your response rate from email campaigns
• Tailor your marketing campaigns based on geographical locations
• Get better results from clean and updated prospect files 

Prepackaged Marketing Data can help your company make inroads into new markets and territories. We specialize in building location-based file data that can help you to send your marketing messages to highly targeted audience.

Our Geo-Targeted Marketing service helps you target relevant location-based customers. 

Data: Get it RIGHT!

Reaching the right people at the right time with the right offer through the right channels is the RIGHT way to better, stronger and more effective marketing.

Who are the right people?

Every person you communicate to will not respond. You have to find the people who are more likely to respond to your message.  You can use data to sieve out people with similar traits like income, age, gender, location, occupation, hobbies, purchases, etc. Then, based on the collected data, you can use that information to target people with similar characteristics. This will definitely improve response rate, increase efficiency and boost your marketing return on investment.

What is the right time?

You can determine the behavioral pattern of people by monitoring their interaction with your organization. With the help of this data, you can reach customers more effectively and efficiently. You can save time, effort and cost by reaching out to customers when they are more likely to respond.

What will be the right offer?

Based on what people purchase or do, and their preferences, you can offer them what they like or want. Offers can be customized for the individual. For instance, if you know an individual has bought adventure books recently, you can recommend other-adventure-related products to that person.

Which are the right channels?

Through data, you can come to know the preferred communication channel of an individual. It is vital to have this information as there are many communication channels available. Approaching each through the right channel would elicit positive response. For example, a person may prefer to get deals and offers through social media.

The possibilities with right data are endless! View our data solutions