Benefits of Personalized Emails

I have harped on the importance of personalization in email campaigns in my previous posts also. The fact is that any amount of talking about it is not enough. In this increasingly competitive digital marketing sphere, you have to do everything to ensure that your promotional email campaigns are effective. And you cannot do it without personalization.

It is now a known fact that a personal touch to your mails can take you a long way. Clients respond better when you create a connect with them. It is important to know their tastes and preferences. This will touch an emotional chord in them and help you build a long term relationship with them. 

Let me briefly tell you a few benefits of making your emails personal:

Better Response Rates – Personalization makes your subscribers feel exclusive, which will in turn make them open your emails and follow the links to your sites religiously.

Better Performance – Personalized mails will help you know your clients better. Through their responses you will get to learn about their needs and goals. This will definitely help you serve them better.

Build A Relationship – With personalized mails you can create a bonding with your clients. Even if you don’t deal with all the clients on a regular basis, keeping in touch with them can be rewarding for your business in the future.

At Prepackaged Marketing Data, we understand the importance of getting your email campaigns right with the right database. Contact us for a free consultation. 

Email Marketing: Get close and personal

I spoke about creating a personal relationship with your subscriber in my previous post. Did it cross your mind that it is easier said than done? I agree it is not easy but definitely achievable.

A personal message appeals to the emotions, which invariably leads to action. So the importance of personalizing your message is huge. Though attaining this goal may seem difficult.

Everyone knows that it is possible to send effective personal messages if the number of recipients is less. But when you have to send mails to your whole customer database, personalization becomes a humongous task.  Most often, many marketers opt for a generic blast which is a sheer waste of time and effort. Impersonal and undifferentiated message will only elicit cold response from your customers.

   

A personalized one‐to‐one message sent thoughtfully to each of your prospects will get you awesome results. Though this is the most effective kind of email marketing campaign, it seems like an unattainable target. However, the picture is not so bleak. A marketing automation tool can help you with this.  

A marketing automation tool will make it easier than ever to customize your content to make emails more upfront and personal. Depending on demographics or market verticals, marketing automation will allow you to tailor unique customized messages to your prospects. The message templates offered by marketing automation platforms contain fields which represent values or recipient attributes that can be tailored to fit specific marketing goals. These fields can be used for personal greetings, reference to specific purchases, and similar variables.

Opt for a free consultation to learn more.