Tuesday, 6 August 2013

Telemarketing works!

The advent of digitization has revolutionized our lives, which includes the methods we employ for marketing. However, certain means do not lose their value even with changing times. Telemarketing, a traditional way of reaching out to your audience, is still an effective tool for your business. It can be an easy and economical way to increase your profits and promote your product or service. The main benefit of using telemarketing is that it allows you to immediately connect with your customer and measure his/her level of interest in your product or service.
That’s not all.
 
Telemarketing has more benefits:

Expand sales territory: You can increase your sales territory by selling to customers in other sales territories, locally, nationwide or globally.

Less Cost: Telemarketing involves lower overhead costs than employing an outside sales force. You can also cut down on the costs of sales visits.

More interactive and personal service:  You can immediately respond to feedback from prospects while you're engaged in the sales process.

Build relationship with customers:  You can use the phone to stay in touch with existing customers, introduce new products to them and make additional sales. Staying in contact with your customers gives you an opportunity to find out more about the client’s needs and build a better relationship. In the end, improved customer satisfaction can have a significant impact on the profitability of your business.

Increases efficiency:  You can reach more prospects per hour, day and week by phone than you can with in-person sales calls.

Additionally, Telemarketing helps
  • explain technical issues more clearly
  • generate leads and appointments
  • achieve results that are measurable

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