Email Marketing Stats 2013

We all know that email marketing is the most preferred internet marketing tool of marketers. Here are some email marketing related statistics (source-salesforce.com) that I think will help you see why:

• 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
• Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon)
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
• 39% of marketers have no strategy for mobile email. (eConsultancy  2012 Email Marketing industry Census)
• 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency)
• 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013)
• Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
• 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
• 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study)
• This year, about 84% of all email traffic will be spam. (The Radicati Group)
• Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau)
• Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
• Email marketing spend grows 10% year over year. (Forrester 2011)
• 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey)
• For every $1 spent, $44.25 is the average return on emailmarketing investment. (Experian)

We can help make your email marketing rock!