Grow a healthy database!

Growing your database is the most basic requirement of a successful marketing campaign. A large list is often necessary for maximizing your ROI. However, large list full of ‘dead’ or irrelevant contacts will not lead to a great result. A balance between quality and quantity is especially important.

So how does one get hold of the right database? There are countless examples of marketers who have ‘taken the easy way out’ by purchasing a database. However, what these people quickly learn is that purchasing a database is not the easy option. The sender can receive countless bounces and complaints. A list bought in a hurry can result in the sender being blacklisted or even prosecuted if the contacts on the list were not legitimately obtained.

Growing your database with the right contacts will not only provide a better result, it will also ensure you remain SPAM compliant. So how do you build and maintain the perfect database without wasting time and resources? It is easier than you think. The main strategy is to develop methods of capturing contacts into your existing processes and assets. Even a small change such as setting up a laptop with a registration form at an industry event can generate great results for your business.

If you are really short of time or resources you should always approach a reliable data provider with proven track record and testimonials. Always seek a sample of the required data before making the final call.