A flawless email campaign

An effective email campaign has to start with a well-thought out plan. You need to spend quality time and effort for this. Batch and blast does not work! Planning your campaign is just not about sending out emphatic email marketing emails. There are many other aspects to consider in creating an effective email campaign.

A good plan should answer the questions:

What is the purpose of the campaign: A clear objective will get you a clear path to success. If you send an email without a specific goal, you’ll end up sending generic and uninterested messages. Likewise, your recipients would just read and throw your emails into the trash without taking any action. Be it for acquiring new customers or retaining existing customers or cross-selling or nurturing or educating your recipients or build brand credibility or just to bring awareness, you need to be focused on a single objective.

Who is your target audience: You should know whom you are talking to. You cannot have an effective communication unless you know the receiver of your message. You can create an appropriate pitch based on the need of the target audience. To get niche audience, you need to segment them. Segmentation can be done based on their purchase behavior, sales cycle stages, demography, geography, interests, etc. Once you know the target audience, you can be clear of what can go into your message.

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