Emails deliver!

Research shows that 60% of subscribers simply ignore emails

Marketers are constantly testing and trying new methods of Email Marketing to get the desired response from the target audience. The traditional way of blasting huge numbers of identical emails to relatively unknown subscribers, which is then analyzed by opens, clicks, conversions, and unsubscribes, is proving to be a big waste of time and effort. The need of the hour is a strategy to make your email campaign impactful.

Here are some tips that can make your email marketing rock:

Personalize your mails: Take full advantage of behavioral data. Based on eID digital identity files of users send different content and themes to different types of users to improve accuracy. Knowing user attributes, user sources, access times, browsing history and other information can take you a long way.

Get more interactive: Make your readers participate in the communication not only by clicking on the call to action but also by responding to your mail. Entice them to reply to your mail through tactics like asking for suggestions, offe
ring lucky draws, etc.

Reward loyal users: Give exclusive benefits to the users who have been active subscribers over a period of time. Offer coupons, discounts, and other incentives to reward them.

Always give opt-out option: Always remember to find out why the user wants to unsubscribe. Include this and also try to extract other relevant information like their specific mail preference in the unsubscribe confirmation page.

To make your emails deliver