Who says email is dead?

At a tea break during a recent seminar on social media marketing, a friend said, "Email is surely dead".  He claimed that in the age of glamorous entities like content marketing and social media, email marketing was totally outdated.

He could not have been further away from truth. Neither is email dead nor outdated. It is true that content marketing and social media have become important players in the marketing landscape. However, that does not mean that emails have lost their sheen.

According to the Direct Marketing Association, email has an ROI of around 4,300%.

As a smart marketer, you should combine -- social media, content marketing and email – to make your campaigns more powerful and effective. Make emails a part of your content marketing. The content in your emails should deliver value. Rather than always trying to sell, make your emails a platform to connect with your reader. Exchange valuable information for their attention and time. This kind of investment in your audience will definitely pay dividends. It will help build trust and a relationship with your prospect.

Compelling subject lines and valuable content can definitely make your subscriber open your mail. Make sure that the great content you provide impacts their life in some way or other. Great content always gets shared. Before you even know your content would be all over social media.

Changing your attitude towards email is the need of the moment. Batch and blast will not work anymore. You need to instil the values of content marketing into your emails. This will ensure a huge rise in the open rates and click through rates of your mails. This will mean that your content will be shared on social media. As a natural progression you’ll see an increase in referrals, conversions and revenue.

Have you made content marketing a part of your email marketing effort? Do let us know. We would love to share more information on email marketing techniques with you.