Who says email is dead?

At a tea break during a recent seminar on social media marketing, a friend said, "Email is surely dead".  He claimed that in the age of glamorous entities like content marketing and social media, email marketing was totally outdated.

He could not have been further away from truth. Neither is email dead nor outdated. It is true that content marketing and social media have become important players in the marketing landscape. However, that does not mean that emails have lost their sheen.

According to the Direct Marketing Association, email has an ROI of around 4,300%.

As a smart marketer, you should combine -- social media, content marketing and email – to make your campaigns more powerful and effective. Make emails a part of your content marketing. The content in your emails should deliver value. Rather than always trying to sell, make your emails a platform to connect with your reader. Exchange valuable information for their attention and time. This kind of investment in your audience will definitely pay dividends. It will help build trust and a relationship with your prospect.

Compelling subject lines and valuable content can definitely make your subscriber open your mail. Make sure that the great content you provide impacts their life in some way or other. Great content always gets shared. Before you even know your content would be all over social media.

Changing your attitude towards email is the need of the moment. Batch and blast will not work anymore. You need to instil the values of content marketing into your emails. This will ensure a huge rise in the open rates and click through rates of your mails. This will mean that your content will be shared on social media. As a natural progression you’ll see an increase in referrals, conversions and revenue.

Have you made content marketing a part of your email marketing effort? Do let us know. We would love to share more information on email marketing techniques with you. 

Yes, you need Social Data!

We know right data is the foundation for an effective email marketing campaign. We also know that personalization is necessary to ensure good open and click through rates. Here is where social data comes into the picture. Impactful email marketing is not possible without social data.

Social data helps in audience segmentation, which is a crucial requirement for email marketing. The days of mass emailing are over. Social data helps in segmenting the audience into groups based on their tastes, preferences, backgrounds, networks etc. Audiences are never the same, so the same message for all is definitely not going to get you desired results. When you have so much personal information about your audience, you can list them into groups and send them emails or messages customized as per the attributes of the individual groups. You can tailor the email subject line and message keeping in mind the user’s profile. Social data improves the targeting, personalization and performance of all your email marketing efforts.

Crafting right messages to the right audiences is sure to attract more eyeballs to your email content. This means delivering email content that's so relevant to your subscribers' backgrounds, interests, and lifestyles that they're inclined to single it out among the heaps of other messages and actually read it.

Let us know if you are facing difficulty finding relevant data and learn more about how social data can drive email marketing performance and improve the targeting & personalization of all of your Marketing efforts.