Respect your prospect's privacy

Email marketing loses its steam if it is not based on social data. After all, how can you aspire to achieve personalization of the highest possible kind unless you base it on your prospect’s interests, background and friend networks? The more data you have on him, the more you know him and what better way to know your prospect than through his social data.

Depending on your business goals you can segment your audience based on their behavioral data or profile information. And this audience segmentation would help you send highly targeted emails. However, to go ahead and do this segmentation it is vital that you are clear about your goals.

Businesses need to align their social data requests to their goals. For instance, a list-provider company that wants to launch a new list of dog breeders in Arkansas, has to do its data accumulation based on this requirement. The company should be very clear about their business goals from this launch and who would be its target.

It’s important that you do not get intrusive when you gather the data you require. Do not do the mistake of getting too personal. You should treat data collection as a mutual exchange. It is about respecting your prospects. Respect is key to successful data collection. As users share their information with you, your duty is to safeguard it and use it to provide value for them.

We at Prepackaged Marketing Data can help you find what you need. We have been doing it for years now.

Yes, you need Social Data!

We know right data is the foundation for an effective email marketing campaign. We also know that personalization is necessary to ensure good open and click through rates. Here is where social data comes into the picture. Impactful email marketing is not possible without social data.

Social data helps in audience segmentation, which is a crucial requirement for email marketing. The days of mass emailing are over. Social data helps in segmenting the audience into groups based on their tastes, preferences, backgrounds, networks etc. Audiences are never the same, so the same message for all is definitely not going to get you desired results. When you have so much personal information about your audience, you can list them into groups and send them emails or messages customized as per the attributes of the individual groups. You can tailor the email subject line and message keeping in mind the user’s profile. Social data improves the targeting, personalization and performance of all your email marketing efforts.

Crafting right messages to the right audiences is sure to attract more eyeballs to your email content. This means delivering email content that's so relevant to your subscribers' backgrounds, interests, and lifestyles that they're inclined to single it out among the heaps of other messages and actually read it.

Let us know if you are facing difficulty finding relevant data and learn more about how social data can drive email marketing performance and improve the targeting & personalization of all of your Marketing efforts.