We know right data is the foundation for an effective email
marketing campaign. We also know that personalization is necessary to ensure
good open and click through rates. Here is where social data comes into the
picture. Impactful email marketing is not possible without social data.
Social data helps in audience segmentation, which is a
crucial requirement for email marketing. The days of mass emailing are over. Social
data helps in segmenting the audience into groups based on their tastes,
preferences, backgrounds, networks etc. Audiences are never the same, so the
same message for all is definitely not going to get you desired results. When
you have so much personal information about your audience, you can list them
into groups and send them emails or messages customized as per the attributes
of the individual groups. You can tailor the email subject line and message
keeping in mind the user’s profile. Social data improves the targeting,
personalization and performance of all your email marketing efforts.
Crafting right messages to the right audiences is sure to attract
more eyeballs to your email content. This means delivering email content that's
so relevant to your subscribers' backgrounds, interests, and lifestyles that
they're inclined to single it out among the heaps of other messages and
actually read it.
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