Say no to spamming, opt for permission-based email marketing!

I had been getting unsolicited mails from an English-learning portal for the last one month. Though I ignored the unsought attention for a while, I got irritated in the end and blocked the sender.

This is a very usual scenario and most of us get bombarded by unwanted and unasked for correspondence every day. In this age of information explosion, no one has the time or patience for unnecessary information. That is why permission-based email marketing has become crucial.

So what is permission-based email marketing? Permission–based email marketing is defined simply by who you send email to. Permission-based emails are sent only to people that have requested or opted-in to receiving your emails. When emails are sent unsolicited it is called spam and can destroy a company’s reputation. Permission-based email stands out beyond spam as a valuable source of communication that allows businesses to reach thousands of clients purposely.

Email marketing has risen to be one of the most cost-effective forms of marketing, and creates the highest return on investment (ROI) than any other form of direct marketing. And to get the maximum out of this form of marketing, one has to ensure that it is done the proper way. And that is to go for a permission-based list.

Build your permission-based email list by creating and placing a sign-up form. Visitors to your site can then use the form to subscribe to your mailing list. Prepackaged Marketing Data ensures that each recipient of a campaign agrees to receive your communications.

Contact us to learn more about effective email marketing.