Customer data based on particular geographical areas is revolutionizing
marketing. Using geo-targeted database, companies can drive more relevant and
precise traffic from a specific location. This method is rapidly changing the
landscape of digital marketing.
Wikipedia defines Geo-targeting in marketing as the method
of determining the geolocation of a website visitor and delivering different
content to that visitor based on his or her location, such as country,
region/state, city, metro code/zip code, organization, IP address, ISP or other
criteria.
With Geo-targeting you can target your messages:
- To the entire market; e.g. Europe
- To countries within that market; e.g. England
- To one or more regions within the market; e.g. Yorkshire
Geo-targeting can help:
Small businesses that want to drive traffic to their
offline shops or offices by targeting customers
Service-oriented businesses, such as estate
agents or law firms
Large businesses that want to drive customers to their websites or physical shop locations
Geo-Targeted database helps:
- Promote your products and services to highly targeted audiences
- Increase your response rate from email campaigns
- Tailor your marketing campaigns based on geographical locations
- Get better results from clean and updated prospect files
Prepackaged Marketing Data can help your company make inroads into new
markets and territories. We specialize in building location-based file data
that can help you to send your marketing messages to highly targeted audience.
Our Geo-Targeted Marketing service helps you target relevant location-based customers.
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