Tuesday, 30 July 2013

Hit bull's eye with geo-targeted marketing

Customer data based on particular geographical areas is revolutionizing marketing. Using geo-targeted database, companies can drive more relevant and precise traffic from a specific location. This method is rapidly changing the landscape of digital marketing.

Wikipedia defines Geo-targeting in marketing as the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

With Geo-targeting you can target your messages:

  • To the entire market; e.g. Europe
  • To countries within that market; e.g. England
  • To one or more regions within the market; e.g. Yorkshire

Geo-targeting can help:
Small businesses that want to drive traffic to their offline shops or offices by targeting customers 
Service-oriented businesses, such as estate agents or law firms
Large businesses that want to drive customers to their websites or physical shop locations

Geo-Targeted database helps:
  • Promote your products and services to highly targeted audiences
  • Increase your response rate from email campaigns
  • Tailor your marketing campaigns based on geographical locations
  • Get better results from clean and updated prospect files 


Prepackaged Marketing Data can help your company make inroads into new markets and territories. We specialize in building location-based file data that can help you to send your marketing messages to highly targeted audience.
Our Geo-Targeted Marketing service helps you target relevant location-based customers. 



No comments:

Post a Comment