Are you a happy email marketer?

Email marketing, in spite of all the skepticism attached to it, remains the marketing tool that fetches the maximum ROI. Sometimes playing by the rules gets you the desired results, but then driving the change and thinking out of the box can take you a long way.

Email marketing is an ever-evolving field. Keeping in touch with the changes is not an option but a necessity. However, email marketing can be sheer fun if you have the right mix of good data, dynamic email marketing software and effective pitches.

In spite of all the precautions you take, things can always go wrong.  But the best part is you can always learn from your mistakes. When you go wrong you need to change your strategy.

Here are a few pointers to keep in mind while dealing with issues that arise while you run an email campaign: 

  

Do not let spam give you sleepless nights

All you should do and can do is take necessary precautions against spamming. Beyond that it is not in your control. Ensure that you follow all rules to keep spam as low as possible

Bounce rate worrying you?

Managing this issue is very important. However, there is no need to panic. Get your mailing list appended or find out from your ISP why this is happening. A good data list will certainly help in lessening your bounce rate.

Get tech-savvy

Technical issues can pour water over all your efforts. All your days of work creating the right content and design go down the drain if there is no proper technical backing for it.  Not every one of us is tech savvy. But you can take the time out to learn about common errors that can spring up. These errors though small may be making a huge dent in your parameters. Little changes can make huge differences.

Let your creative juices flow

The right mix of text and visuals should do the trick. That way you have less chances of missing out on a particular kind of audience. Keep the subject line compelling.

Do not get carried away

Always remember to keep your mail relevant, concise and precise. An honest communication usually is more appealing and elicits response. Do not make lofty claims or proclamations. 

An email marketer has to learn to take all the trials and tribulations that come his way in the right spirit. Instead of giving up, you have to learn to manage the system to make it work for you. And it will!

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us for a consultation.

Plan for your Email Marketing Success

Great news! The 80 year-old ban on general solicitation finally ends. Thanks to the JOBS Act! Now, companies can solicit investors and advertise that they’re raising capital legally. You will not be breaking the law if you seek funding or advertise your shares openly. What a welcome change! This will definitely help growing businesses in a big way by giving them the freedom to seek financing. A big boost to entrepreneurship indeed!

Just as we need the right conditions to make a business flourish, the same applies to having your email marketing efforts succeed. Getting your strategy right along with the right investment is essential. Before you begin an email campaign, proper planning is pertinent. Here are a few quick points to keep in mind:

• The content should be of real interest and value to your audience
• The design of the email is very important
• Have a clear and defined purpose
• Send mails according to the convenient time of your recipients, not yours
• Know your target audience and plan accordingly
• Go for list segmentation to make the message more specific and targeted
• Seek professional help for design and copy if you lack expertise
• Procure resources to implement and track an email marketing campaign
• Do not forget to test, test and test your email thoroughly before sending it to clients

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more. 

Why buying email lists is a great idea

Some argue that purchasing email lists can mean disaster for your business and give very vague reasons to justify this declaration. Nothing could be further away from the truth.

The truth is that you need people to email, and you need them quickly. And there are people out there working for this requirement of yours for years. These are people who have made procuring these lists their business. So, just consider this, what will be better for your business – an in-house list made up in less time in an unprofessional manner or a list prepared by experts who are specialized in getting data exclusive and specific to an industry or a requirement?

Moreover, money matters! There is no denying the fact that buying a list is pretty cheaper than investing in an in-house team to collect data. And the mindset that 'costlier the better' is not really very smart thinking.

Marketers selling Data also know that squeaky-clean and effective ways to build email lists is the only way to stay on and succeed in the increasingly competitive market. They cannot afford to sell you bad data. This would mean doom to their business as well as yours.

We, at Prepackaged Marketing Data, have been in the business for years and take immense pride in having a loyal and ever-growing clientele. This is because we are a company led by a strong conviction in the importance of opt-in lists. In this age of information overload and cluttered inboxes, sending unsolicited mails can mean the end of the road for your business and our's also. We work towards earning the interest and trust of your contacts because they think you have something valuable and helpful to say.

Do you want to know more about the data solutions we provide? Do contact us for a free consultation.

Take Big Data by its horns

The huge amount of data at our disposal is a colossal problem. However, investing in the right tools can give you the power to deal with the ‘Big Data’ predicament.  Companies are currently doing their best to harness the available data – which is humongous – to drive their marketing campaigns.  Big data makes their task difficult.

However, there are ways to deal with the overload of available information. The most important method is to identify the most relevant information required to get you what you want to achieve.

The biggest hurdle is to find the right data from the big data. You cannot utilize data to your advantage unless you have the relevant data with you. All your marketing efforts will bear no fruits if they are based on irrelevant data.

Investing in big data technology is the right way to go. Software such as business intelligence tools can help you in identifying right data. The sorting and analysis process can be accomplished manually after that. So, a combination of automated and manual effort is crucial. Machine and man together can defeat the monster called ‘Big Data’.

Analyzing big data as opposed to simply using data mining tools can be beneficial in several ways, such as enabling decisions based on hard evidence across an organization and knowing that all data assets are being used to their best possible effect.

Better data = Better conversion rate

The returns on your marketing efforts depend on the success rate of your marketing messages. It is pertinent that it reaches the right people. Email marketing is an effective and viable method to reach maximum number of people. However, the effectiveness of your campaign depends on the quality of the data.

Along with effective content, Data Quality is also one of the most crucial requirements in achieving effective email marketing. Your interesting and engaging content for your email can be an utter waste if you end up sending it to a ‘bad’ list.

What components make a bad list?

• Duplicate email addresses
• Dead email addresses e.g. address of a person who is no longer the employee of a company
• Wrong email addresses
• Incorrect email formats
• Spacing errors

So, it is essential to remove bad elements in the data before sending email marketing campaigns. For this, the database has to be cleansed.  This cleansing can be achieved using two methods:

• Software
• Manual

Software is more effective as manual cleaning only eliminates spelling and spacing errors and duplicate emails. However, some data must be removed manually – such as returned and bounced emails.

Uncleansed data can only lead to futile marketing efforts, both in the form of the salespeople following invalid leads and unnecessary expenditure over irrelevant emails. The best practice is to cleanse the data before starting a new campaign. Make sure to remove any incorrect or unsuccessful email addresses from previous campaigns.

If you fail to clean your data it could result in you being blacklisted from both your email marketing provider and also from email providers, which is bad for your brand, reputation and also your marketing.

Having a clean database will improve efficiency and will likely improve your response rates, as a more focused and relevant database is used.  

One size does not fit all!

The primary requisite of any email marketing is list segmentation. Unfortunately, this requirement is overlooked many-a-time with the end result that the email either remains unopened or the click-through rate is very low. Generic content can mean doom to your company.
The content in your email should be relevant to your audience. And that cannot happen without a well-researched and credible segmented list. The same content cannot be sent to everybody on your email list!

Before sending an email one should think ‘who is this for and what will he/she like?’ And based on this information the content has to be focused. Generic content is a definite no-no.
Your email newsletter should only go out to those recipients who are interested in the subject matter of the newsletter. You cannot send email newsletters about your new range of maternity wear to all the customers who have shopped at your online store.  Many in your email list would not be interested in this range; however a section of your customers might be more inclined towards sportswear. So, if you know exactly what content to present to whom, you can hit the nail on its head with your highly relevant message.

Identify groups of similar customers and potential customers, prioritize the groups, target based on behavior patterns, and respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Take advantage of segmented lists and enjoy higher click-through rates, better deliverability, and generate more ROI.

Hit bull's eye with geo-targeted marketing

Customer data based on particular geographical areas is revolutionizing marketing. Using geo-targeted database, companies can drive more relevant and precise traffic from a specific location. This method is rapidly changing the landscape of digital marketing.

Wikipedia defines Geo-targeting in marketing as the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

With Geo-targeting you can target your messages:

• To the entire market; e.g. Europe
• To countries within that market; e.g. England
• To one or more regions within the market; e.g. Yorkshire

Geo-targeting can help:

Small businesses that want to drive traffic to their offline shops or offices by targeting customers 

Service-oriented businesses, such as estate agents or law firms

Large businesses that want to drive customers to their websites or physical shop locations

Geo-Targeted database helps:

• Promote your products and services to highly targeted audiences
• Increase your response rate from email campaigns
• Tailor your marketing campaigns based on geographical locations
• Get better results from clean and updated prospect files 

Prepackaged Marketing Data can help your company make inroads into new markets and territories. We specialize in building location-based file data that can help you to send your marketing messages to highly targeted audience.

Our Geo-Targeted Marketing service helps you target relevant location-based customers. 

Data: Get it RIGHT!

Reaching the right people at the right time with the right offer through the right channels is the RIGHT way to better, stronger and more effective marketing.

Who are the right people?

Every person you communicate to will not respond. You have to find the people who are more likely to respond to your message.  You can use data to sieve out people with similar traits like income, age, gender, location, occupation, hobbies, purchases, etc. Then, based on the collected data, you can use that information to target people with similar characteristics. This will definitely improve response rate, increase efficiency and boost your marketing return on investment.

What is the right time?

You can determine the behavioral pattern of people by monitoring their interaction with your organization. With the help of this data, you can reach customers more effectively and efficiently. You can save time, effort and cost by reaching out to customers when they are more likely to respond.

What will be the right offer?

Based on what people purchase or do, and their preferences, you can offer them what they like or want. Offers can be customized for the individual. For instance, if you know an individual has bought adventure books recently, you can recommend other-adventure-related products to that person.

Which are the right channels?

Through data, you can come to know the preferred communication channel of an individual. It is vital to have this information as there are many communication channels available. Approaching each through the right channel would elicit positive response. For example, a person may prefer to get deals and offers through social media.

The possibilities with right data are endless! View our data solutions