Let the Subject Line reel in readers

Shockingly, according to Forrester, by 2014 marketers will spend about $144 million on email messages which will never reach the recipients at all!

Why is this the case? Is email marketing such a hard nut to crack?

Unfortunately, a staggering number of emails end up in the spam folder. And a good amount of mails that does reach the ultimate destination – the inbox of the recipient – remains unopened. This is because most recipients are very choosy about the mails they open from their overcrowded and cluttered mailbox. In a given scenario like this it becomes pertinent to make your mail stand out in the sea of wanted and unwanted mails.

Personalization of your emails can make a huge difference. And the subject line of your mail plays a crucial role in this. The subject line is the face of the mail. It should draw the reader in. It should somehow influence the recipient to open the mail. To make the subject line effective it is necessary to understand your subscribers, and their needs and concerns.

Keep your subject line simple. This is crucial, in fact, the shorter the better. Make sure it is to the point and jargon-free. Do not try to make it flowery; avoid quotes, numbers and figures. It goes without saying that spam words are a strict no-no. The only purpose of a subject line is to achieve an open. Do your best to ensure that. A subject line with catchy or clever wording could grab your reader’s attention, which ultimately means getting your email opened and read.

In short, do not underestimate the power of a good subject line.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us to learn more.