Opt for opt-in lists

 We have been talking about personalization, dynamic content and other ways of refreshing email marketing.  A topic we can’t ignore in this regard is List Growth. It’s such an important aspect of an email-marketing program, but sadly, most often than not it gets neglected.

 There is no bigger way to harm your email marketing effort than to use a list that has been static for over a period of time, say one year. A list has to be constantly updated to bring the maximum out of your email campaigns.

 

You can employ many tactics to grow your list. In this regard, you should always opt for an opt-in subscriber list. The reality is that if someone has requested to receive communications from you, they are much more likely to interact with your email campaigns and ultimately convert. Requiring an opt-in before you send email marketing to a customer or prospect also creates a relationship of trust, one that you can reinforce over time with each communication. An opt-in list can ensure you higher retention rate, more engaged audience, and a reinforced reputation.

There are a few things you ought to keep in mind when you work towards getting yourself an opt-in subscriber list:

·         Always place the email opt-in option in an easy to find place on your website.
·         Make it easy for the visitor to your website to join or subscribe. Do not make them fill up multiple fields in the form.
·         Use appropriate and warm calls to action that make the visitors want to click on them.
·         Always remember to acknowledge your subscribers who opted in by sending a thank you message.

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