Monday, 16 September 2013

Get a healthy permission-based email list

To reap maximum benefits from email marketing, it is important that you build a permission-based database. This will create a win-win situation for both you and your customer. You can gain a long-term profitable relationship with your customer, and in turn, your customer will receive offers for products and services that are meaningful and relevant to him/her.

However, we know that it is a challenge to procure permission-based database. Customers are becoming increasingly sensitive towards any unwanted communication. They cannot be blamed for this attitude as they are totally fed up of their inboxes getting cluttered with unsolicited mails. You should keep in mind to develop your subscriber lists with relevance and care.

You can benefit immensely by following responsible best practices to build a permission-based house file. There are a number of simple and effective ways of doing so. You can continue with your traditional online and offline tactics, however, keep in mind to adopt emerging strategies, such as paid search and integrated POS technology as well. Whatever strategy you employ, the challenge is in using these tactics responsibly, complying with all legal requirements and respecting subscriber preferences, in order to maximize list growth through every customer touch-point.

Follow simple methods like enabling customers to sign-up for email by placing a clear and conspicuous form on each page of your website. Make sure to incorporate email sign-up into all account registration and e-commerce forms on your website.  Keep sign-up forms short, simple and clear. Resist the urge to collect a large amount of information at an early stage in the relationship.

We, at Prepackaged Marketing Data, put our heart, soul and money to get loyal and profitable subscribers. 
To know more about  permission-based email list, call us. 

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