We have put together some email marketing tips together for your
ready reference. Hope it helps you with your marketing efforts.
- Do you want to help your bounce rate? Locate the emails that generated the high number of bounce-backs and investigate the source of the list.
- Comply with the guidelines in the federal CAN-SPAM legislation. Most importantly, make sure that all requests for removal from your mailing lists are honored.
- More people read emails that deal with their finances and travel than any other category. (Return Path)
- Desktop and smartphone email opens happens most often between 10am and 4pm—during the typical workday. (Harland Clarke)
- Recipients often only read the subject line or the first few lines of an email. Include your CTA early on in your email.
- Use autoresponders to automate simple, recurring emails. Since welcome and thank-you emails will be sent over and over again as you gain new subscribers and followers, they are perfect for testing the marketing automation waters. (Mastering the Art of Marketing Automation)
- Bold, beautiful imagery is slowly taking over our inboxes, as we take cues from Pinterest and social hubs like Facebook and Twitter. Images help tell your brand’s story, so consider taking the time to choose artful shots that complement your message. For B2B emails, think outside the realm of traditional stock photography to make your messages unique.
- The smart B2B marketers are personalizing their communication based on a prospect’s interests—using behavioral data and a whole new generation of online personalization technology.
- Start building your landing pages, forms, and email templates using industry-accepted best practices. Many automation providers offer implementation services that will walk you through creating these assets, from template design to the content included in each.
- Get accurate and detailed data from people who want to hear from you, then automate the numerous steps involved in sending them relevant messages. (eMarketer)
- One of the top benefits of e-mail marketing is that it yields reams of data about who a company’s best customers are. Marketers can target those people in the social realm and offer incentives or discounts to encourage them to share with their friends and advocate on behalf of the brand. (eMarketer)
- Email sharing is extremely important to any digital marketing campaign. It is important to include social sharing buttons at the top of your email. When the recipient clicks the share button, have the social post populated with interesting copy and a shortened link.
Prepackaged Marketing Data strives to make your email marketing effort a success.
