Where do leads come from?

Lead generation is pivotal for any business and all marketing strategies begin with efforts to procure leads. So, how do marketers work towards achieving this goal? HubSpot’s 5th Annual State of Inbound Marketing Report gives a comprehensive review of the inbound industry, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers. Marketers are increasing their inbound spending nearly 50%.

This is the where marketers (B2B & B2C) get their leads:

• B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%).
• B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%).
• The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%).
• The best three lead sources for B2C companies are social media (17%), SEO (16%), and email marketing (15%).
• The worst three lead sources for B2B companies are traditional advertising (3%), PPC (6%), and direct mail (6%).
• The worst three lead sources for B2C companies are telemarketing (3%), trade shows (6%), and PPC (6%).