Thursday, 26 December 2013

Get the best out of booming US healthcare sector

If you are in the healthcare industry, you definitely need access to instant and accurate pharmacy lists to meet your prospecting needs. The global healthcare industry is a very strategic segment which is undergoing enormous change. The Healthcare industry annual revenue in US totals $1.668 trillion. The US Bureau of Labor Statistics estimates that growth in the industry will yield 3.2 million new jobs between 2008 and 2018. 

Prepackaged Marketing Data have active, influential, responsive list of pharmacists, perfect for your promotion. We've built this prime list from the highest quality public sources, and each record is validated by our collection agents. These active lists cover all US pharmacists and pharmacies receptive to know more about relevant products and services. You can count on our accurate data to efficiently grow customer base through email marketing.
The lists have 16 fields including:
Pharmacist’s Name, Address, City, Pharmacy type, Phone, Fax, Email

The lists basket includes two lists:

You benefit:
Targeted list with many selects to reach pharmacy decision makers at any level
Maximize marketing response from qualitative  and quantitative data   
Versatile data to reach any local or national level pharmacist
Improved outcomes from selective marketing

Contact us to add additional value to all your marketing efforts by owning a pharmacies or pharmacists list. You can also opt for a free consultation. 

Thursday, 19 December 2013

Data is marketer's best friend

Undoubtedly, data is an email marketer’s best friend. It gives you the highest returns on the lowest investment. But bad experiences with email marketing can make you wary of it. However, let not failures bow you down. Take total advantage of the benefits of email marketing. As the year 2014 approaches, have a relook at your email marketing strategy to do the same.

Understand what works for you. Do not imitate the strategy of another company. What worked for that company may not work for you. You need to know your audience well and strategize accordingly.

Evaluate your successes and failures of last year. Examine every aspect, from the “from” line to subject lines. Were all the elements in your email like the images, copy, calls to action, offers, etc. effective and did they bring you the desired results? If not, what went wrong? How can you rectify your weak areas?

Keep in touch with the industry trends and make sure that you have access to all vital information and statistics like what types of devices your subscribers use to open your emails, which links got the maximum clicks, which emails had highest conversion, time of day with best open rates, etc.

Before you revamp your email marketing strategy for the coming year, here is a quick look at some tips and statistics regarding data:
  • Get accurate and detailed data from people who want to hear from you, then automate the numerous steps involved in sending them relevant messages. (eMarketer)
  • One of the top benefits of e-mail marketing is that it yields reams of data about who a company’s best customers are. Marketers can target those people in the social realm and offer incentives or discounts to encourage them to share with their friends and advocate on behalf of the brand. (eMarketer)
  • There’s a Big Data disconnect. In a recent study from Econsultancy, 77% of marketers said purchase history had a very high impact on return on investment (ROI), meaning they are leveraging that data for lead nurture and to aid the buyer’s decision-making process. (Joel Book)
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)

Prepackaged Marketing Data is a leading organization specializing in database marketing. We aid organizations in customer acquisition and retention through accurate, updated and quality lead generating databases. Contact us to know more about our services.

Tuesday, 17 December 2013

2014: Email Marketing Trends

There is no way of predicting the exact trends for 2014. However, based on certain trends that are fast becoming the rage, most of the email marketing trends for the year 2014 can be guessed quite safely. According to a new infographic from Uberflip mobile, automation, personalized messaging and data are the four big trends that will drive change in email marketing next year.

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us for a consultation.

Sunday, 15 December 2013

Get in touch with Oracle Apps Users

Oracle applications are the choice of millions of customers across the world for tailoring their IT strategy and building on business success. Oracle’s offerings help customers benefit from the latest technology advances. Through their varied applications they provide countless choices to users.

Oracle E-Business Suite, Siebel, Primavera, PeopleSoft and ATG are some of the product lines Oracle offers. These applications address specific business requirements such as sales, enterprise resource planning, business intelligence, commerce customer relationship management, financial management, governance, risk and compliance, project management and more.

Oracle applications help create success stories by addressing complex business processes relevant to a wide range of industries. It keeps up with customers’ changing needs with continuous investment and innovation in applications offerings. And what do you do to keep in touch with the users of Oracle applications?
Add additional value to all your marketing efforts by owning a list of over 100,000 executives who are using Oracle applications.

Prepackaged Marketing Data offers you Oracle Customer Lists that include the most comprehensive contact details of effective decision makers and executives. These unique lists consist of information about Enterprise Managers, Application Servers, Collaboration Suites, Development Tools, Applications, and Services.

The lists basket includes:
  • Oracle Applications Decision-makers List
  • Oracle Customer Country-wise List
  • Oracle Customer Industry-wise List
These are some of the features you will enjoy in every list:
Counts: 103,049
Records come with 16 fields including Business Name, Address, City, State, Phone, Fax, Email

When you opt for these lists you get unlimited usage with periodic list management with advantages like:

  • Expand prospect database for b2b marketing
  • Shorten sales cycles with targeted mailing
  • Reduce cost-per-conversion
  • Comprehensive data to improve ROI
Contact us to add additional value to all your marketing efforts by owning a list of over 100,000 executives who use Oracle applications.

Thursday, 12 December 2013

Are you a happy email marketer?

Email marketing, in spite of all the skepticism attached to it, remains the marketing tool that fetches the maximum ROI. Sometimes playing by the rules gets you the desired results, but then driving the change and thinking out of the box can take you a long way.

Email marketing is an ever-evolving field. Keeping in touch with the changes is not an option but a necessity. However, email marketing can be sheer fun if you have the right mix of good data, dynamic email marketing software and effective pitches.

In spite of all the precautions you take, things can always go wrong.  But the best part is you can always learn from your mistakes. When you go wrong you need to change your strategy.
Here are a few pointers to keep in mind while dealing with issues that arise while you run an email campaign: 
Do not let spam give you sleepless nights
All you should do and can do is take necessary precautions against spamming. Beyond that it is not in your control. Ensure that you follow all rules to keep spam as low as possible

Bounce rate worrying you?
Managing this issue is very important. However, there is no need to panic. Get your mailing list appended or find out from your ISP why this is happening. A good data list will certainly help in lessening your bounce rate.

Get tech-savvy
Technical issues can pour water over all your efforts. All your days of work creating the right content and design go down the drain if there is no proper technical backing for it.  Not every one of us is tech savvy. But you can take the time out to learn about common errors that can spring up. These errors though small may be making a huge dent in your parameters. Little changes can make huge differences.

Let your creative juices flow
The right mix of text and visuals should do the trick. That way you have less chances of missing out on a particular kind of audience. Keep the subject line compelling.

Do not get carried away
Always remember to keep your mail relevant, concise and precise. An honest communication usually is more appealing and elicits response. Do not make lofty claims or proclamations. 

An email marketer has to learn to take all the trials and tribulations that come his way in the right spirit. Instead of giving up, you have to learn to manage the system to make it work for you. And it will!

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us for a consultation.

Monday, 9 December 2013

Conquer New York City!

It is a proven fact that targeted mailing lists increase response rates as well as revenue. These targeted lists can be specific to your requirement. State-wise Lists are one such targeted category created to meet your localized marketing need. You can escalate your returns on marketing investment with these Lists. Online lead generation generated $592 million revenue in the first quarter through state-specific lists.

Prepackaged Marketing Data's New York State Lists offer contact details of various business and consumers of different counties in New York. The idea behind compiling state-specific lists is to simplify your hunt to reach New York-based target market. This multi-channel marketing list will help you engage and impress your prospects through various communication avenues – email, mail, phone and fax.
The list includes 1,057,829 counts and the records come with 16 fields including: Business Name, Address, City, State, Phone, Fax, Email.

The lists basket includes Industry-specific and Job title-specific lists:

IT Consulting/Services
Finance/Banking/Accounting Technology
And more

Job title-specific
Chief Executives
Finance Directors
Health & Safety Directors
Human Resources Directors
Sales & Marketing Directors

With New York State Lists you gain:
Immediate communication with your prospects
Reach maximum prospects and help them make purchase
Improved understanding of your prospect's interest
Incredibly high Return On Investment (ROI)
These lists Unlimited usage with periodic list management, on request!

Contact us to know more about New York State Lists or any other targeted list. We make your marketing campaigns effective by providing you with valid, correct and comprehensive lists of your choice.

Sunday, 8 December 2013

Face to face with Europe: It's so easy!

Want to reach out to your target audience in the European market and make them aware of your products or services? Foreign companies face a major hurdle while trying to capture the European leads. Whether you are planning to connect with the company CEOs or consumers from a particular demographic, Prepackaged Marketing Data provides you with complete, updated & affordable lists. This will make it perfectly easy for you to break into the formidable European market. 

European Lists come in the categories:
  • EU B2B List
  • EU B2C List
  • Top EU Sales Exec List
  • Additional European Lists

Records come with 16 fields including: Business Name, Address, City, State, Phone, Fax, Email. These lists are for unlimited usage with periodic list management, on request!

These are some of the merits of the lists:

  • Find complete contact details of over 2,000,000 decision makers from over 55 industry segments
  • Includes everything from physical address, email Ids to job designation
  • Updated every 90 days
  • Covers over 15 European countries

To learn more about these exclusive European Lists contact us today. Also, download free samples.