Wednesday, 31 July 2013

Realize the power of email marketing

Unsolicited attention from some brands through aggressive emails has created a bad image for email marketing campaigns. Poor open and click rates baffle most marketers today. However, even in this skeptical environment, a helpful, interesting, or innovative email is always welcomed and appreciated by the receiver.
To achieve an effective email campaign a powerful grasp of the email marketing tools and how to wield these for maximum effect is a definite prerequisite.

Here are some quick tips to make your email marketing campaigns a smashing success:
Have a enticing subject line: Explain the value of the email with a descriptive and compelling subject line.

Ensure relevant content: Make segmented lists and create highly focused content based on the particular segment of audience

Clear call to action: Draw the customer to the intended destination without other distractions.

Consistent look and feel: Do not confuse your regular readers with new designs and layout every time

Give add to Safe List option: Give customers a chance to tell you that they want to receive promotional emails from you by giving them the option to add you to their safe list.

Confirmation opt-in and customer details: Try to collect personal customer details which could be used to trigger repeated purchases in future

Incentive works: No matter how beautifully worded or designed an email is, customers will not engage if there is no incentive.

Reference option: Provide customers with an option to share news about your brand with friends. Customer referrals are a powerful testimony to leverage on.

Give deadlines: Ensure that customer has a sufficient length of time to take action on the promo offered in the campaign, but a short enough deadline that they have to take action quickly.

Make your email newsletters interesting so that your subscribers look forward to reading your email content.

Tuesday, 30 July 2013

Hit bull's eye with geo-targeted marketing

Customer data based on particular geographical areas is revolutionizing marketing. Using geo-targeted database, companies can drive more relevant and precise traffic from a specific location. This method is rapidly changing the landscape of digital marketing.

Wikipedia defines Geo-targeting in marketing as the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

With Geo-targeting you can target your messages:

  • To the entire market; e.g. Europe
  • To countries within that market; e.g. England
  • To one or more regions within the market; e.g. Yorkshire

Geo-targeting can help:
Small businesses that want to drive traffic to their offline shops or offices by targeting customers 
Service-oriented businesses, such as estate agents or law firms
Large businesses that want to drive customers to their websites or physical shop locations

Geo-Targeted database helps:
  • Promote your products and services to highly targeted audiences
  • Increase your response rate from email campaigns
  • Tailor your marketing campaigns based on geographical locations
  • Get better results from clean and updated prospect files 

Prepackaged Marketing Data can help your company make inroads into new markets and territories. We specialize in building location-based file data that can help you to send your marketing messages to highly targeted audience.
Our Geo-Targeted Marketing service helps you target relevant location-based customers. 

Monday, 29 July 2013

Know IT!

…IT industry has definitely grown to be one of the most robust industries in the world. It’s essential for marketers operating in this space to keep up with all the latest marketing developments in this highly competitive market. A thorough understanding of the key trends and issues impacting the IT sector, along with the challenges and opportunities which will shape the market is a must. Before going ahead with your marketing effort you should know which channels work and how budget is being allocated. This can ensure that your campaigns are as effective as possible.
The face of marketing has changed. IT industry has specific needs and requirements in this ever-changing world of marketing. Savvy marketers need to charm and convince potential customers. With a well-planned multi-channel marketing strategy, a dedicated sales team and industry expertise, you can definitely mark success.
Here are a few tips to be an effective marketer within the IT sector:

Let your website speak for you – Make a good and lasting impression with your website. Let it portray the company’s personality in a simple and logical manner.

Keep your message clear – Let the content describe your company and services clearly and effectively. There should be clear calls-to-action in all marketing materials.

Enable Proof of Concept Development (POC) –Offer an evaluation process to your software. This will help your potential customers to develop a POC.  Key Performance Indicators can offer effective solution for their custom requirements.

Cover all channels – Understand where your audiences are spending a majority of their time and target appropriately. Deliver your messages and reach the influencers and decision-makers wherever they may be through the apt channels.

Implement and assess – Evaluate what is working and what is not. Dig into your metrics and make sure you are making the most of your investments to optimize results and ROI.

Marketing requires crafting a compelling message, figuring out the right channels, and then optimizing, again and again. Keeping in mind some of the needs of the marketers in the IT Industry, Prepacked Marketing Data comes to you with an array of data lists that are fully customized for the industry.

Friday, 26 July 2013

Data: Get it RIGHT!

Reaching the right people at the right time with the right offer through the right channels is the RIGHT way to better, stronger and more effective marketing.

Who are the right people?
Every person you communicate to will not respond. You have to find the people who are more likely to respond to your message.  You can use data to sieve out people with similar traits like income, age, gender, location, occupation, hobbies, purchases, etc. Then, based on the collected data, you can use that information to target people with similar characteristics. This will definitely improve response rate, increase efficiency and boost your marketing return on investment.

What is the right time?
You can determine the behavioral pattern of people by monitoring their interaction with your organization. With the help of this data, you can reach customers more effectively and efficiently. You can save time, effort and cost by reaching out to customers when they are more likely to respond.

What will be the right offer?
Based on what people purchase or do, and their preferences, you can offer them what they like or want. Offers can be customized for the individual. For instance, if you know an individual has bought adventure books recently, you can recommend other-adventure-related products to that person.

Which are the right channels?
Through data, you can come to know the preferred communication channel of an individual. It is vital to have this information as there are many communication channels available. Approaching each through the right channel would elicit positive response. For example, a person may prefer to get deals and offers through social media.

The possibilities with right data are endless! View our data solutions

Wednesday, 24 July 2013

Make your foundation strong!

Database is pivotal to your business and if used properly, can create effective communication that people respond to. Since data is the chief source of lead generation and ROI, you cannot make the mistake of taking it for granted.  However, data is getting increasingly abundant, making it even more difficult to get the data that matters.

Analysts estimate that the volume of business data worldwide, across all companies, doubles every 1.2 years.

Quality of the data has to be ensured and data cleansing helps in that. Maintaining a database is as important as building a database. Top marketers, today, say that focus on quality data is the key to their successes. They build their creative campaigns, precise segmentation, accurate lead scoring, and relevant personalization on the foundation of great data quality. 
Data should be the all in all when you make a marketing automation investment, or look to maximize the return you get from it. It’s the foundation upon which everything in marketing rests. And if you don’t have clean and consistent data, your efforts will be built on the shakiest of foundations. Today, segmentation, personalization, lead scoring, lead routing, or marketing analysis are not daunting tasks.  Improving the quality of your data can greatly improve your effectiveness as a marketer and can help you create more focused messaging.  Valid, correct and comprehensive lists of your choice will make your marketing campaigns effective.

Monday, 22 July 2013

Data is Big!

Customer DataData was always big for marketers, and remains the key to all marketing efforts. However, in the past few decades, data has undergone a major upheaval. Digitization has added to the volume, variety, veracity, velocity and complexity of data. It has attained humongous proportions and has become Big Data in the true sense. Born in the digital world, Big Data is thriving and growing.

Twenty years ago, customer data was collected through point of sale transaction data, responses to direct mail campaigns, coupon redemption, etc.  Today, it’s altogether a different ball game. Customer data collection has new avenues like online purchase data, click-through rates, browsing behavior, social media interactions, mobile device usage, geo-location data, etc. And this is just the beginning!

Whether big, small, simple or complex, data is the backbone of marketing. There is no denying that understanding customers is the key to any successful business. Without a sound knowledge of your customers all your marketing strategies are like shooting blind.

The importance of data need not be harped upon as all are already aware of the indispensable role it plays in most fields, especially so, marketing. And, there is more data than ever before now. However, data works for you, only if you have the right one and also know how to handle it the right way!

Here we begin our tryst to understand data -- the powerful marketing tool!