Realize the power of email marketing

Unsolicited attention from some brands through aggressive emails has created a bad image for email marketing campaigns. Poor open and click rates baffle most marketers today. However, even in this skeptical environment, a helpful, interesting, or innovative email is always welcomed and appreciated by the receiver.
To achieve an effective email campaign a powerful grasp of the email marketing tools and how to wield these for maximum effect is a definite prerequisite.

Here are some quick tips to make your email marketing campaigns a smashing success:

Have a enticing subject line: Explain the value of the email with a descriptive and compelling subject line.

Ensure relevant content: Make segmented lists and create highly focused content based on the particular segment of audience

Clear call to action: Draw the customer to the intended destination without other distractions.

Consistent look and feel: Do not confuse your regular readers with new designs and layout every time

Give add to Safe List option: Give customers a chance to tell you that they want to receive promotional emails from you by giving them the option to add you to their safe list.

Confirmation opt-in and customer details: Try to collect personal customer details which could be used to trigger repeated purchases in future

Incentive works: No matter how beautifully worded or designed an email is, customers will not engage if there is no incentive.

Reference option: Provide customers with an option to share news about your brand with friends. Customer referrals are a powerful testimony to leverage on.

Give deadlines: Ensure that customer has a sufficient length of time to take action on the promo offered in the campaign, but a short enough deadline that they have to take action quickly.

Make your email newsletters interesting so that your subscribers look forward to reading your email content.