Thursday, 12 December 2013

Are you a happy email marketer?

Email marketing, in spite of all the skepticism attached to it, remains the marketing tool that fetches the maximum ROI. Sometimes playing by the rules gets you the desired results, but then driving the change and thinking out of the box can take you a long way.

Email marketing is an ever-evolving field. Keeping in touch with the changes is not an option but a necessity. However, email marketing can be sheer fun if you have the right mix of good data, dynamic email marketing software and effective pitches.

In spite of all the precautions you take, things can always go wrong.  But the best part is you can always learn from your mistakes. When you go wrong you need to change your strategy.
Here are a few pointers to keep in mind while dealing with issues that arise while you run an email campaign: 
Do not let spam give you sleepless nights
All you should do and can do is take necessary precautions against spamming. Beyond that it is not in your control. Ensure that you follow all rules to keep spam as low as possible

Bounce rate worrying you?
Managing this issue is very important. However, there is no need to panic. Get your mailing list appended or find out from your ISP why this is happening. A good data list will certainly help in lessening your bounce rate.

Get tech-savvy
Technical issues can pour water over all your efforts. All your days of work creating the right content and design go down the drain if there is no proper technical backing for it.  Not every one of us is tech savvy. But you can take the time out to learn about common errors that can spring up. These errors though small may be making a huge dent in your parameters. Little changes can make huge differences.

Let your creative juices flow
The right mix of text and visuals should do the trick. That way you have less chances of missing out on a particular kind of audience. Keep the subject line compelling.

Do not get carried away
Always remember to keep your mail relevant, concise and precise. An honest communication usually is more appealing and elicits response. Do not make lofty claims or proclamations. 

An email marketer has to learn to take all the trials and tribulations that come his way in the right spirit. Instead of giving up, you have to learn to manage the system to make it work for you. And it will!

Prepackaged Marketing Data specializes in database marketing. Along with making your emails relevant and readable it is vital to start off with the right database. Without the relevant database all your marketing efforts will go down the drain.To know more about our services, contact us for a consultation.

1 comment:

  1. I use the Express e-mail marketing service from and no matter where I am I can reach my clients.In this type you have to first get a list subscribers,send e-mails to them,track down the result and get the valuable feedback from the customers.I chose this type of marketing because in a short span of time we can reach large number of people.I will make it a point to follow your tips to enhance my marketing strategy.