Bad data is bad for business

According to a study by Econsultancy, 50% of surveyed marketers cited database quality as the biggest troublemaker in their email marketing strategies.

Data quality remains a big problem. Working with bad data is like writing on water – a futile effort! Marketers who work with outdated or unqualified databases have their chances at success handicapped from the start.

Over half of businesses (58%) state that clean and up-to-date lists have the biggest impact on improving deliverability.

Marketing Automation Solutions can help you tide over the problem of bad data. It allows you to automate nearly the entire sales process—including personalized touch-points to qualify and nurture leads, data uploads to your CRM system for a complete customer profile, sales rep assignments, and more!

Marketing Automation Solutions allows you to utilize form validation to only allow leads to convert with a valid business email address. With better sales intelligence data, your database will be cleaner and more efficient. The hard bounces you receive from invalid addresses will diminish and the engagement you receive from your prospects will increase.

Increase your chances at success by having the right database.