Data Privacy is dead?

User data disclosure has always been a controversial issue. It is more than ever in the public eye after former US government contractor Edward Snowden leaked details of PRISM - a large program that saw nine companies hand over user data to the US National Security Agency. 

The current disclosure by Facebook that globally, 74 governments made 26,000 requests for access to information from 38,000 Facebook accounts in the first half of 2013 has again made internet users around the world really uncomfortable. 

According to Facebook's first Global Government Requests Report, the US demanded access to 20,000 accounts, with 79 per cent of those requests granted. India demanded access to 4144 accounts, followed by the UK (2337), Italy (2306), Germany (2068) and France (1598).

Twitter, Yahoo, Microsoft and Google are among other companies that have recently published data disclosure logs.

The disclosures have made all worry about their data privacy. How safe is your personal information on the social media? The truth is though the companies fight the requests for information from the government; many-a-time there is not much they can do. Federal law gives government the authority to demand data without specific warrants, and while companies can fight requests in secret court hearings, it's difficult.

We at Prepackaged Marketing Data strongly believe in permission-based data collection. This kind of data provides you a win-win situation as it’s all true information which is validated and always updated.

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