Get the best out of your email campaigns!

Email marketing remains an indispensable marketing channel for almost every company -- small or big. It has time and again proved to be a cost-effective marketing channel along with social media marketing.

Do not make the mistake of underestimating the importance of email marketing. Put your best foot
forward when it comes to email marketing. Your subscribers might forget when and how they subscribed for your newsletters or emails. Hence it is very important to keep a record of when and how each of your contact had given you permission.

For an effective email campaign it is crucial to have a ‘good list’. List building takes time but it is necessary. Compile it on your own or hire a list from an authentic list provider. Ensure that your data remains relevant. Also, provide a clear call to action at the end of your email, to help the reader take the right move.

Always include the ‘unsubscribe link’ and place it at a position in your email from where it is clearly visible. Keep the link active for 30 days from the sent date. Ensure it is active and the process is not misleading and confusing.

Provide your contact addresses and phone number in the sender’s address. Make your subscribers feel they are valuable for your business by providing exclusive offers and discounts. In your ‘welcome’ email always provide the timeline and the topic on which the subscribers are going to receive your emails. Always send personalized messages with the ‘recipients’ name.

Segment your list based on various parameters and personalize your email campaign accordingly. Remember one email cannot suit your entire list. Test test and test. Always run a test campaign before sending the final campaign. Testing gives you the idea on which email is going to work.

Finally, it is important that you are aware of the email marketing rules and regulation of your nation and the country you are going to do business with.

             Our data solutions can make your email campaigns deliver!