Respect your prospect's privacy

Email marketing loses its steam if it is not based on social data. After all, how can you aspire to achieve personalization of the highest possible kind unless you base it on your prospect’s interests, background and friend networks? The more data you have on him, the more you know him and what better way to know your prospect than through his social data.

Depending on your business goals you can segment your audience based on their behavioral data or profile information. And this audience segmentation would help you send highly targeted emails. However, to go ahead and do this segmentation it is vital that you are clear about your goals.

Businesses need to align their social data requests to their goals. For instance, a list-provider company that wants to launch a new list of dog breeders in Arkansas, has to do its data accumulation based on this requirement. The company should be very clear about their business goals from this launch and who would be its target.

It’s important that you do not get intrusive when you gather the data you require. Do not do the mistake of getting too personal. You should treat data collection as a mutual exchange. It is about respecting your prospects. Respect is key to successful data collection. As users share their information with you, your duty is to safeguard it and use it to provide value for them.

We at Prepackaged Marketing Data can help you find what you need. We have been doing it for years now.