Email Marketing: Get close and personal

I spoke about creating a personal relationship with your subscriber in my previous post. Did it cross your mind that it is easier said than done? I agree it is not easy but definitely achievable.

A personal message appeals to the emotions, which invariably leads to action. So the importance of personalizing your message is huge. Though attaining this goal may seem difficult.

Everyone knows that it is possible to send effective personal messages if the number of recipients is less. But when you have to send mails to your whole customer database, personalization becomes a humongous task.  Most often, many marketers opt for a generic blast which is a sheer waste of time and effort. Impersonal and undifferentiated message will only elicit cold response from your customers.

   

A personalized one‐to‐one message sent thoughtfully to each of your prospects will get you awesome results. Though this is the most effective kind of email marketing campaign, it seems like an unattainable target. However, the picture is not so bleak. A marketing automation tool can help you with this.  

A marketing automation tool will make it easier than ever to customize your content to make emails more upfront and personal. Depending on demographics or market verticals, marketing automation will allow you to tailor unique customized messages to your prospects. The message templates offered by marketing automation platforms contain fields which represent values or recipient attributes that can be tailored to fit specific marketing goals. These fields can be used for personal greetings, reference to specific purchases, and similar variables.

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