Email Design: Do not ignore 'From Address'

When we talk about email marketing, we usually focus on the content, especially the Call to Action. However there is more to an email than an effective call to action.

Designing an awesome email can be so much fun and rewarding. The design of an email campaign can elicit too many discussions and arguments in the team. Everyone has an opinion on what exactly should the email be about and how it should look. The design is influenced by factors like your company style guide, your company’s ‘personality’ and the perception of the person doing the design. Although all these factors guide the basic design, there are some essential design principles that are followed to ensure that your email design is both attractive and functional. 

One of these principles that is most often not given much importance or thought is the ‘From Name and Address’.

It is vital that you choose a regular ‘from address and from name’ to use for your emails. This should usually be your name and/or your organization’s name. This will ensure that these details become familiar to readers so that they immediately identify the email relevance and ideally add you to their address book. Prospects would opt not to open or read mails from unfamiliar senders. All your efforts would go down the drain if that happens. Do not make the mistake of underestimating the relevance of maintaining a consistent and proper from address and name. 
Always ensure that you have got the from address right.

Talk to our consultants to know more about effective email designs.