'Do nots' of Email Marketing

It is not surprising that emails have become a nuisance for consumers. It is an expected outcome of excessive emails flooding every inbox and intruding into the uninvited space of an individual. Obviously, consumers are not charmed, in fact they are irritated. And this is a big cause of concern for marketers who see email campaigns as an affordable communication medium but are not sure about its effectiveness in the given scenario.

Therefore, it is most important to make sure that your email campaigns are effective and do not end up as spam or go unopened.

Following are some tips on what you should not do when it comes to your email marketing campaigns:

*Do not opt for mass mailing. Sending an email to multiple recipients at a time is not a great idea. This can only lead to spamming and should be avoided. You should try to achieve maximum personalization in your email. This is the only way to ensure that your mail stands out in the clutter and appears relevant to the receiver.

*Do not use incorrect information. Fake company name, email address, or other such information is a strict no-no, and tarnishes the reputation of your business for ever.

*Do not send an email without obtaining permission. You can land yourself in trouble by sending unwanted emails to anyone who has not given you his/her email address personally, or consented to receive mails from you.

*Do not ignore people who opt-out of your email list. Respect the opt-out request, and ensure that campaigns from your email address are not sent to that person.

*Do not send your email as an attachment: The receiver of your mail does not have the time to download or open an attachment. There are chances that the format maybe incompatible.

*Do not make it salesy: Nothing can be a bigger turn off than a mail that tries to impose something on the receiver. The mail should not be about you; rather it should benefit the receiver.

Prepackaged Marketing Data strives to make your email marketing effort a success. Contact us for free consultation.