Benefits of Personalized Emails

I have harped on the importance of personalization in email campaigns in my previous posts also. The fact is that any amount of talking about it is not enough. In this increasingly competitive digital marketing sphere, you have to do everything to ensure that your promotional email campaigns are effective. And you cannot do it without personalization.

It is now a known fact that a personal touch to your mails can take you a long way. Clients respond better when you create a connect with them. It is important to know their tastes and preferences. This will touch an emotional chord in them and help you build a long term relationship with them. 

Let me briefly tell you a few benefits of making your emails personal:

Better Response Rates – Personalization makes your subscribers feel exclusive, which will in turn make them open your emails and follow the links to your sites religiously.

Better Performance – Personalized mails will help you know your clients better. Through their responses you will get to learn about their needs and goals. This will definitely help you serve them better.

Build A Relationship – With personalized mails you can create a bonding with your clients. Even if you don’t deal with all the clients on a regular basis, keeping in touch with them can be rewarding for your business in the future.

At Prepackaged Marketing Data, we understand the importance of getting your email campaigns right with the right database. Contact us for a free consultation. 

Email Design: Do not ignore 'From Address'

When we talk about email marketing, we usually focus on the content, especially the Call to Action. However there is more to an email than an effective call to action.

Designing an awesome email can be so much fun and rewarding. The design of an email campaign can elicit too many discussions and arguments in the team. Everyone has an opinion on what exactly should the email be about and how it should look. The design is influenced by factors like your company style guide, your company’s ‘personality’ and the perception of the person doing the design. Although all these factors guide the basic design, there are some essential design principles that are followed to ensure that your email design is both attractive and functional. 

One of these principles that is most often not given much importance or thought is the ‘From Name and Address’.

It is vital that you choose a regular ‘from address and from name’ to use for your emails. This should usually be your name and/or your organization’s name. This will ensure that these details become familiar to readers so that they immediately identify the email relevance and ideally add you to their address book. Prospects would opt not to open or read mails from unfamiliar senders. All your efforts would go down the drain if that happens. Do not make the mistake of underestimating the relevance of maintaining a consistent and proper from address and name. 
Always ensure that you have got the from address right.

Talk to our consultants to know more about effective email designs. 

5 Ways to Improve Data Quality

I have been writing about the benefits of effective email marketing. And it is common knowledge that your email marketing effort will not bring in the desired results unless you have good database. So before you begin building your email campaign, make sure you get your hands on the relevant database. Quality of the data can be ensured by following these tips:

  

1) Keep track of your mails

You should have a process in place to track the status of the mails you have sent. Emails that bounced back or were returned should be marked and the database updated accordingly. A proactive database is a necessity for improved communication effectiveness.

2) Double-check information before database entry

It is always easier and better to verify the information properly before making it a part of your database. Cross-checking later can be difficult. Correcting contact information is always easier when the client is engaged.

3) Know your data well

Understanding your data quality challenges and making required system changes over time are vital.

4) Get experts to manage data

Appoint multiple data quality managers who know the in and out of data quality management.

5) Have regular database checkups

Data expires pretty quickly. A regular database check-up to ensure that old data is refreshed is indispensable. To ensure contact data integrity, supplement real-time address verification efforts with regular bulk processing.

We, at Prepackaged Marketing Data, work towards providing you with the best data to make your marketing efforts bear fruits. Contact us for a free consultation. 

Deliver right message at the right time to receive high returns

You live in times when you are bombarded with more information than you need or seek. Naturally, you ignore messages that are irrelevant, unhelpful or just plain boring. The same goes for your prospects. They tune out messages that do not serve their purpose. There are very high chances that your message might get lost in the cluttered inbox of the receiver.

In the given scenario, it becomes pertinent to deliver the right message at the right time. You have to ensure that your mail gets noticed, opened and also results in conversions. To meet this end, the key is to send targeted, relevant and engaging messages when the buyer is ready to take action. Expand your behavioral knowledge base, shape your content and leverage timing to deliver the ideal message at the perfect moment.

Here are some tips that will help you provide the content your customers are looking for:

• Garner user preferences via surveys, forms and progressive profiling
• Measure and monitor user behaviors
• Humanize your marketing content
• Build dynamic content into your messages
• Send triggered messages throughout the relationship
• Send when contacts are most likely to be in their inboxes

Looking for more tips to make your email marketing a success? Let the experts assist you

Email Marketing: Get close and personal

I spoke about creating a personal relationship with your subscriber in my previous post. Did it cross your mind that it is easier said than done? I agree it is not easy but definitely achievable.

A personal message appeals to the emotions, which invariably leads to action. So the importance of personalizing your message is huge. Though attaining this goal may seem difficult.

Everyone knows that it is possible to send effective personal messages if the number of recipients is less. But when you have to send mails to your whole customer database, personalization becomes a humongous task.  Most often, many marketers opt for a generic blast which is a sheer waste of time and effort. Impersonal and undifferentiated message will only elicit cold response from your customers.

   

A personalized one‐to‐one message sent thoughtfully to each of your prospects will get you awesome results. Though this is the most effective kind of email marketing campaign, it seems like an unattainable target. However, the picture is not so bleak. A marketing automation tool can help you with this.  

A marketing automation tool will make it easier than ever to customize your content to make emails more upfront and personal. Depending on demographics or market verticals, marketing automation will allow you to tailor unique customized messages to your prospects. The message templates offered by marketing automation platforms contain fields which represent values or recipient attributes that can be tailored to fit specific marketing goals. These fields can be used for personal greetings, reference to specific purchases, and similar variables.

Opt for a free consultation to learn more. 

Right content gets your email the right response

In my previous post I touched upon the importance of defining the purpose and the audience of your email marketing. After you know whom you are talking to and what the purpose of your communication is, it is very important to get your communication right. The content is king! Get it right!

Your content is the most important part of your email. Here are some tips that will help you create content that connects:

1. Your reader is the King

Give your readers a royal treatment. After all, they opted to get mails to you and you need to honor their interest in you. Prioritize them and keep them informed of every important or interesting news related to your business. It is their right to know. Also, give them special treatment by gifting them special benefits and offers. Make them feel like a part of your family so that they too route for your success.  Take the relationship between you and the subscriber to a personal level.

2. Get into your readers’ shoes

Think from their perspective. Your content should benefit them in some way or the other. Your content should make them open the mail and click through it. There are certain elements that you can include in your mail to ensure the reader’s interest.

Industry news and information, useful tips and tricks, surveys and polls, special offers and coupons are welcome content.

3. Keep it brief and precise

Most people are bombarded with tons of emails each day. Keep your newsletter short and easy to digest. No one has the time or inclination to read through long and detailed mails.

4. Add character to your mail

Make your email interesting. Your content has to stand out amidst all the content the reader gets bombarded with. A boring mail would be rejected outrightly. A sprinkling of spunk can take you a long way!

Contact us to learn more

Email Marketing: Know your purpose and audience

You are sure that you want email marketing as it is one of the most cost-effective marketing tactics. However, the task of formulating a plan seems daunting. The truth is that it is not tough to put an email marketing plan together. Half your work is done if you are able to identify who your audience is and what the purpose of your email marketing is.

Who is your audience?

Before you say anything, it is very important to know whom you are talking to. You definitely don’t want to waste your time and effort trying to sell Justin Bieber posters to octogenarians. To make your communication effective it is vital that you get your massage to the right audience. When you know your audience well, you will naturally find it easier to decide what you want to say to them. After you identify you audience, you come to the next step getting to understand them. What do they want? What are their requirements? What can I offer them? Will this offering make them happy? You can find answers to these questions on the basis of your understanding of your target audience. This will help you keep your email content relevant, and ultimately help ensure the success of your email marketing.

What is the purpose of your email marketing effort?

Now that you know whom you are talking to, you should be clear what you want to achieve out of your communication. Is it to inform, educate or persuade? Do not lose the perspective. Meeting the purpose is the goal of any communication. Base your effort on this foundation.

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