Unsolicited attention from some brands through aggressive
emails has created a bad image for email marketing campaigns. Poor open and
click rates baffle most marketers today. However, even in this skeptical
environment, a helpful, interesting, or innovative email is always welcomed and
appreciated by the receiver.To achieve an effective email campaign a powerful grasp of the email marketing tools and how to wield these for maximum effect is a definite prerequisite.
Here are some quick tips to make your email marketing
campaigns a smashing success:
Have a enticing subject line: Explain the value of the email
with a descriptive and compelling subject line.
Ensure relevant content: Make segmented lists and create
highly focused content based on the particular segment of audience
Clear call to action: Draw the customer to the intended
destination without other distractions.
Consistent look and feel: Do not confuse your regular
readers with new designs and layout every time
Give add to Safe List option: Give customers a chance to
tell you that they want to receive promotional emails from you by giving them
the option to add you to their safe list.
Confirmation opt-in and customer details: Try to collect
personal customer details which could be used to trigger repeated purchases in
future
Incentive works: No matter how beautifully worded or
designed an email is, customers will not engage if there is no incentive.
Reference option: Provide customers with an option to share
news about your brand with friends. Customer referrals are a powerful testimony
to leverage on.
Give deadlines: Ensure that customer has a sufficient length of time to take action on the promo offered in the campaign, but a short enough deadline that they have to take action quickly.
Make your email newsletters interesting so that your subscribers look forward to reading your email content.
